HubSpot Data Enrichment for Data-Driven Decision Making

Incomplete records, stale contact information? We've all been there.

A quick scroll through your CRM can seem .. overwhelming, with gaps and outdated data that make it tough to connect with prospects or target the right leads.

HubSpot AI is here to change that by offering a solution designed to streamline how businesses collect, manage, and leverage customer data. By integrating directly within HubSpot, Breeze Intelligence enables teams to automate enrichment, eliminate the hassle of manual data entry, and ensure they’re making decisions based on comprehensive, accurate information.

What is Data Enrichment with Breeze Intelligence?

Data enrichment in Breeze Intelligence enhances HubSpot CRM records with data from a broad network of sources, providing over 40 B2B data points. It’s a powerful tool for expanding and refreshing existing customer information in real time, ensuring customer profiles are as complete and actionable as possible. This enriched data is critical for initiatives like Account-Based Marketing (ABM), segmentation, lead scoring, form shortening, email targeting, and more.

Key Features of Data Enrichment

• Contact Enrichment: No more manual research and data entry, with this feature you can enrich contact records with key attributes like role, employer, location, social media links, and many more in a snap.
• Company Enrichment
• Automated Enrichment: Automatically enrich new records with key details such as revenue, industry, technologies, and employee size.
• Bulk Enrichment: Populate large datasets from a CSV import, significantly speeding up data processing.
• Enrichment Settings: Enable automatic enrichment of new records, continuous re-enrichment of existing records, or allow records to be manually enriched (or not).

Steps to Use Data Enrichment

With data enrichment, your team can automatically fill in missing details, such as role, company size, and industry, allowing better list segmentation and personalisation.

Here are the steps to use data enrichment:

• Activate automatic enrichment of company and contact records.
• Set up lead scoring rules to utilise the enriched data.
• Create new workflows and automations based on the improved lead score
• Use the insights to improve targeting and personalisation in your campaigns

Check out a snippet from our webinar in which we share a walkthrough of Breeze Intelligence's data enrichment feature:

Why Do You Need HubSpot Data Enrichment with Breeze Intelligence?

For both small and large companies, having enriched data translates to better targeting, engagement, and decision-making, making Breeze Intelligence a valuable asset. Key advantages include:

1. Enhanced Lead Qualification: Automated lead scoring based on enriched fields, such as company size or role, allows teams to prioritise leads more effectively.
2. Personalised Outreach: Enriched records enable highly personalised email campaigns and dynamic landing pages, which drive higher engagement rates.
3. Improved Time Efficiency: Breeze Intelligence eliminates time-consuming manual data entry, allowing sales and marketing teams to focus on strategic tasks.
4. Greater Accuracy in Targeting and Segmentation: With rich data points, businesses can segment audiences more precisely, tailoring content and offers to resonate better with each group.

How Does Breeze Compare to Other Data Enrichment Tools?

When put alongside its competitors like ZoomInfo and Apollo, Breeze Intelligence's data enrichment you can see that there's pros and cons to be considered and which data enrichment tool you should go for depends entirely on your company objectives.

For instance:

• If your goal is to leverage outbound campaigns at a large-scale, Apollo would sound like the better choice. However, if your focus in more towards inbound Breeze Intelligence would be the clear choice as it helps enrich existing contact and company data in your CRM, ensuring your inbound leads are always complete and current.
• If you need to build new contact lists using comprehensive business data, including job roles, hierarchies, and firmographics for targeted outreach, well ZoomInfo would look the ideal choice. But, if instead you're looking for contextual insights about your current contacts, including enriched data on how they're interacting with your business - Breeze Intelligence is the winner!

So, why choose Breeze Intelligence?

• Centralised Data - Breeze Intelligence functions right inside HubSpot where your data resides, promoting a single source of truth. 
  
  
• Seamless UX - As a part of the HubSpot ecosystem, Breeze Intelligence contributes to a consistent, streamlined user experience.
  
  
• Cost & time efficiency - With HubSpot, data enrichment is an inherent part of the offering, potentially saving costs and time related to additional tool purchase or development.
  
  
• Supporting and ongoing development - As a part of HubSpot's suite, Breeze Intelligence benefits from HubSpot's robust support and ongoing product development. This might not be the case with point solutions

Is It Worth Investing in Breeze Intelligence?

Breeze Intelligence is designed as a data enrichment solution that complements HubSpot’s functionality. Here’s when it’s most advantageous to consider it:

• When Your CRM Needs More Contextual Data: For teams looking to increase the depth of customer insights, Breeze provides valuable information that can drive more informed decisions across marketing, sales, and customer success.
• To Avoid Overcrowding the Tech Stack: Integrating new tools into an already complex tech stack can increase operational friction and cost. With Breeze Intelligence, you can keep everything within HubSpot, eliminating the need for additional tools.
• For Teams Focused on Efficiency: By enriching data automatically and reducing manual research, Breeze can save time for lean teams that prioritise speed and accuracy in their go-to-market operations.

Limitations to Consider

While Breeze Intelligence is highly effective, it’s not without some limitations:

• Scope of Data Sources: Breeze pulls from multiple sources but may still lack niche or extremely specialised data found in industry-specific tools. Additionally, phone number numbers and email addresses won't get enriched.
• Credit-Based Model: For heavy users, the credit system may require additional purchases to keep up with enrichment needs, which may be a consideration for budget-conscious teams.

Breeze Intelligence holds its own against competitive data enrichment tools, especially with its seamless integration into HubSpot and competitive pricing structure. By eliminating the need for standalone enrichment tools, it simplifies data workflows and offers real-time enrichment options that not all tools provide. However, Breeze may not replace all data enrichment solutions, particularly those tailored to specific industries or use cases.

Final Thoughts

HubSpot’s Breeze Intelligence is a valuable addition for businesses committed to data-driven decision-making. By consolidating enrichment directly within HubSpot, Breeze Intelligence enables businesses to streamline their tech stack, reduce manual work, and make data more accessible. While it’s not without its limitations, for many teams, it provides a cost-effective and efficient solution for data enrichment within a connected customer platform.