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Account-based marketing.

Account-based marketing (ABM) allows you to align your Marketing and Sales resources so that your business can identify, target and engage with high-value accounts in your chosen growth markets.

ABM enables you to personalise the buyer’s journey and tailor your communication content, and campaigns to those specific accounts helping you to achieve a strong return on investment (ROI).

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ABM Dashboard | Six & Flow
ABM Funnel | Six & Flow
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Experience the benefits of ABM

  • Improved marketing and sales alignment
  • Maximised business relevance among high-value target accounts
  • Delivering consistent customer experiences
  • Effective ROI measurement 
  • Streamlined sales cycles
  • Expanding business through better client relationships
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Improve ROI with ABM.

B2B account-based marketing strategies can position your brand in front of the right decision-makers, and build close relationships with clients deemed most valuable to their goals.

When ABM is introduced alongside an inbound sales and marketing strategy, it can help businesses in the pursuit of serious long-term growth to find and partner with the companies that are the best fit for them and, crucially, that they want to work with most.

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Account based marketing with HubSpot
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Account OvervieaAccount based marketing with HubSpotw 2

Why you should consider ABM

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Target 'top-tier' accounts

An account based marketing strategy can help your company target and convert 'top-tier' clients by positioning your brand in front of the right decision-makers.

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Effective lead nurturing

Account-based marketing can reduce the time taken to nurture the most profitable leads, and reduce the time taken per lead during the overall sales process.

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Build strong relationships

ABM focuses on generating quality inbound opportunities, opening communication channels with the most important people & building strong relationships.

What people are saying about us

Maegan-Vinson
AirSwift

Six & Flow are leaps and bounds ahead of any other digital agency I have worked with and they have modernised our approach to inbound marketing. They have helped us with chat bots, blogs, social media, paid media, and lead generation, and we are growing in every one of these areas. They provide measurable results on performance and I am confident in the ROI we spend with them.

Maegan Vinson, Airswift
Guy-Levine
Return

Six and Flow are great at getting the most out of your inbound marketing and sales enablement. The projects we have worked on have had a material impact on our business.

Guy Levine, Return On Digital
caroline-m
BuyAssociation

The team at Six and Flow have been great to work with, Adam is super-helpful, calm and knowledgeable. Our whole team have had a great experience, and Adam has made the journey enjoyable, whilst improving our overall HubSpot set up and introducing dashboards and reporting for more visibility. I would highly recommend Six and Flow if you need help fully understanding and implementing the capabilities of HubSpot.

Caroline M, BuyAssociation
ABM Blogs
Latest Blogs
Untying the Knot: Understanding the Bowtie Model

Untying the Knot: Understanding the Bowtie Model

RevOps

4 min read

Let's face it... the traditional sales funnel is looking a bit, well, funnel-shaped these days. In the realm of recurring revenue, where customer relationships are ongoing and ever-evolving, the simple linear journey from awareness to sale ...
Why You Need to Think of Your Business as a Revenue Factory
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Ready to scale lead generation

Create an account-based marketing campaign.

ABM is an approach that focuses on generating quality lead opportunities. ABM focuses on building relationships. Use account-based marketing campaigns to nurture and convert leads.

GET YOUR FREE GUIDE TO ACCOUNT BASED MARKETING