Improving User Experience with Breeze’s Form Shortening

Forms are fundamental to generating leads. They’re the bridge between your potential customers and your business, offering a first glance into who they are and how your team might engage them. But when it comes to form design, there’s a fine line between collecting enough data for effective sales follow-up and overwhelming users with too many fields.

Enter Breeze Intelligence’s new Form Shortening feature, which leverages HubSpot’s global enrichment database to automatically simplify forms without compromising data quality. The new HubSpot AI feature offers a seamless way to balance the amount of data collected with an exceptional user experience, leading to higher form conversion rates.

How is a Form's Length Connected to Conversion Rates and User Experience?

Conversion rates are tightly linked to user experience, and few things affect user experience more directly than form length. Longer forms can create friction, a sense of resistance or hassle that can drive visitors to abandon the form entirely. On the other hand, forms that are too short risk leaving out essential data, which could limit the sales team's ability to qualify and reach out effectively.

Form Shortening from Breeze Intelligence offers a solution by using data enrichment to autofill critical fields, reducing the length of the form without sacrificing the depth of information collected. This gives users the best of both worlds: a quick, hassle-free form completion experience and the essential data needed by your sales team to reach out strategically.

How Breeze’s Form Shortening Works

Form Shortening dynamically adjusts the number of visible fields based on enriched data pulled from HubSpot’s global database. Here’s a closer look at how it works:

1. Data Enrichment Integration: As users begin filling out the form, Breeze taps into HubSpot’s enrichment database, pulling relevant information such as company size, industry, and location, based on the user's email domain. This means fields related to these data points can be auto-filled, reducing the need for users to input data manually.

2. Dynamic Form Shortening: With key data points pre-filled, only the most critical fields remain visible, keeping the form concise while maintaining data quality. Users can complete forms quickly, with minimal effort, while your team still gains the insights they need.

3. Enhanced User Experience: By minimising the number of fields that users need to fill out, Form Shortening creates a smoother, frictionless form submission experience, which is crucial in encouraging form completion and reducing abandonment rates.

When Should You Consider Investing in Form Shortening?

For businesses that rely on digital lead capture, Form Shortening can be a game-changer. However, it's essential to assess your specific needs before investing in this feature. Here are some scenarios where implementing Breeze’s Form Shortening could add significant value:

• High Abandonment Rates on Current Forms: If your analytics reveal that visitors frequently drop off midway through your forms, Form Shortening can help. By reducing the form length and simplifying the process, you can increase completion rates and capture more leads.

• Complex Lead Scoring and Routing Requirements: If your sales process relies heavily on specific lead information for scoring and routing, Form Shortening ensures that critical data is captured accurately and automatically.

• Large Volume of Website Traffic: For high-traffic websites, even a small improvement in conversion rate can lead to a substantial increase in leads. Form Shortening’s impact on form completion can quickly pay off by capturing more leads from the same volume of visitors.

Key Benefits of Breeze Intelligence's Form Shortening Feature

Breeze’s Form Shortening feature empowers marketers to create smooth, intelligent forms that improve both user experience and lead quality. Here’s how it makes a difference:

Boost Submission Rates

• Reduced Form Friction: Each field removed from a form correlates with an improvement in conversion rates. With fewer fields to complete, visitors are more likely to finish the form.
• Intelligent Autofill: By auto-filling known information, Breeze’s Form Shortening reduces the time and effort required from users, creating a more seamless experience.

Capture Essential Data without Overwhelming Prospects

• Targeted Data Collection: The enrichment database behind Breeze Intelligence ensures that marketers collect only the most relevant information, while other details are automatically filled in. This prevents data overload and simplifies the experience for prospects.
• Maintained Data Quality: Form Shortening allows you to capture crucial information that your sales team needs to score, route, and follow up on leads without overburdening the form or sacrificing essential data.

Enhance User Experience and Increase Lead Engagement

• Personalised, Frictionless Journey: The forms feel tailored and easy, creating a positive impression of your brand and encouraging leads to engage further.
• Data Accuracy and Consistency: The auto-fill feature minimises data entry errors. For example, it eliminates variations caused by different spellings of company names or incomplete addresses, ensuring your CRM data remains consistent and reliable.

Here's a Quick Demo of Form Shortening for You:

Final Thoughts

Today’s customers expect convenience, speed, and seamless experiences at every step of their journey. When your forms are optimised for user experience with Form Shortening, you create a smoother journey for prospects and give your business a competitive edge by simplifying lead capture. The enriched data ensures a full view of each lead, supporting tailored, efficient sales outreach for faster, successful conversions.

Breeze Intelligence’s Form Shortening empowers marketers to create high-quality, user-friendly forms that capture essential data without overwhelming users. By reducing form length through data enrichment, Breeze boosts conversion rates and increases lead generation, while equipping your team with the information they need.