Introducing Breeze Intelligence: The Ultimate Data Enrichment Tool

Today, the way we collect and use customer data is drastically evolving (and many are finding it a wee bit hard to keep up).

Traditional methods, relying heavily on static third-party data, struggle to keep pace with modern buyer journeys—often resulting in CRM clutter, data overload, and inefficiencies that bog down sales and marketing teams.

That’s where HubSpot AI steps in; HubSpot Breeze Intelligence is reshaping the data enrichment process and enabling teams to work with intelligent, real-time data directly within HubSpot’s smart CRM.

Breeze Intelligence isn't just about simplifying your data; taking it to the next level it will empower your teams to drive their go-to-market (GTM) efforts with confidence, speed, and a single source of truth.

Here’s how it’s transforming the way businesses leverage data.

The Challenge with Traditional Data Methods

Gone are the days when a straightforward customer journey made third-party data reliable and predictable. Today’s buyer journey is a non-linear, multi-channel process that creates substantial challenges for capturing and managing customer information. Companies often find themselves juggling a stack of disparate data tools, each with its own siloed database. This outdated approach brings several headaches:

1. Data Overload and CRM Clutter: Multiple sources and disconnected databases flood CRMs with redundant or outdated information.
2. Resource Strain: Teams waste valuable time trying to clean, enrich, and verify data from numerous sources.
3. Fragmented Customer Experience: Outdated or inaccurate data leads to inconsistent interactions, ultimately hurting customer relationships.

The traditional way isn’t just inefficient; it’s costly. As CRMs get flooded with duplicated data, companies find it harder to engage customers effectively, resulting in a revenue bottleneck. Simply put, the old way no longer works.

Enter Breeze Intelligence: Data Enrichment Powered by AI

Breeze Intelligence uses advanced AI and Large Language Models (LLMs) to provide a unified, up-to-date, and accurate view of your customer data—all within HubSpot. Breeze delivers contact and company data enrichment seamlessly, creating a unified, smart CRM that accelerates GTM processes with a few clicks.

With Breeze Intelligence, you can stop juggling multiple data sources and, instead, trust a single, robust dataset to fuel your GTM strategies. The platform integrates both first- and third-party data, bringing everything together for more streamlined insights and more accurate targeting.

So, What Does Breeze Intelligence Have To Offer?

Breeze Intelligence is packed with powerful features that simplify data management, enrich customer insights, and accelerate your go-to-market efforts. Here’s a closer look at each key feature:

Data Enrichment

 

Breeze Intelligence uses Clearbit technology to automatically enrich your contact and company records. Missing information such as company size, industry, revenue, and social media profiles are populated seamlessly, giving you a fuller view of each lead. This enriched data allows you to tailor email campaigns, qualify inbound leads, and implement dynamic landing pages, helping your team make more informed, data-driven decisions. Manual data entry is significantly reduced, freeing up your team to focus on strategic outreach and engagement.

 

Buyer Intent

 

With Breeze Intelligence, you can identify high-fit and high-intent accounts actively engaging with your website. Using reverse-IP tracking and enriched company data, Breeze detects anonymous visitors from your target market, revealing which companies are interested and where they’re spending time on your site. This insight allows your sales team to reach out to potential buyers with precise messaging at the right time, making follow-ups more effective and increasing the likelihood of conversion.

 

Form Shortening

 

Breeze’s form shortening feature simplifies the lead capture process by auto-filling data for known contacts, which shortens form fields and boosts completion rates. By pulling from Breeze’s extensive enrichment database, you can reduce form abandonment without sacrificing data quality, capturing essential information even if visitors only provide basic details. This streamlined form experience makes it easier for visitors to convert while maintaining the accuracy and depth of your CRM data.

With these features, Breeze Intelligence transforms data complexity into actionable insights, unifying and enriching your CRM in a way that directly benefits both your team and customers.

 

Breeze Intelligence in Action: Driving Efficient and Effective GTM

Breeze Intelligence helps streamline GTM efforts in a fast, intuitive, and cost-effective way. With real-time data insights, sales and marketing teams can respond more effectively to prospects, reduce operational costs, and scale quickly. Here are some of the major benefits:

• Unified Data Ecosystem: By integrating first- and third-party data into one powerful dataset, Breeze eliminates the data silos that plague traditional CRMs. This unified ecosystem allows teams to access and manage customer data seamlessly.

• Real-Time Buyer Insights: With up-to-date information at your fingertips, you can respond to buyer signals and trends with agility, tailoring your outreach and nurturing strategies based on live data.

• Fast and Cost-Effective Scalability: Breeze’s simple, intuitive interface within HubSpot allows companies to scale their GTM strategies without the hassle of managing multiple data tools. Its streamlined process saves time, reduces costs, and simplifies adoption.

Why Choose Breeze Intelligence Over Traditional Data Tools?

Traditional third-party intelligence software often brings hefty price tags, limited accessibility, and difficult integration with existing CRMs. In contrast, Breeze Intelligence offers:

• Ease of Use: With an intuitive interface embedded within HubSpot, Breeze makes data enrichment accessible and effortless for all teams.
• Fast: One-click enrichment and fast time-to-value mean you’re up and running with actionable insights in minutes.
• Unified Data: Seamlessly connecting first- and third-party data with HubSpot’s smart CRM and engagement hubs, Breeze removes the complexity of managing multiple data sources.

With over 200 million buyer and company profiles in its dataset, Breeze Intelligence goes beyond mere data collection; it offers a comprehensive solution to improve form conversions, identify buyer intent, and keep your data up-to-date.

Conclusion: The Future of Data Enrichment

Breeze Intelligence stands out as the ultimate solution for businesses looking to simplify their data management and amplify their GTM processes. By integrating advanced AI technology, enriched data, and real-time insights directly into HubSpot, Breeze Intelligence redefines how companies leverage customer data to drive growth.

Don’t let outdated data methods hold you back. With Breeze Intelligence, you’re equipped with the accuracy, speed, and unification needed to fuel your go-to-market strategy and enhance your customer experience. To us, Breeze Intelligence seems like a great way to transform your CRM into a high-performing, intelligent platform that delivers results.