Breeze Intelligence: A Deep Dive into HubSpot Data Enrichment

Your CRM should work for you, not against you, and that starts with the quality of your data. Even the most advanced CRM won’t deliver results if it’s running on half-baked, outdated, or missing information.

That’s where HubSpot AI, Breeze Intelligence’s data enrichment steps in. Instead of spending hours manually tracking down company details or contact info, you can instantly enrich your records with over 40+ data points, from industry and employee count to revenue, job title, social media links, and more.

It’s a smarter, faster way to turn your CRM into a fully-loaded growth machine, giving your sales and marketing teams the insights they need, right when they need them.

What is Data Enrichment Anyway?

Let's start with the basics. What is data enrichment? Simply put, it's the process of adding relevant details to existing data to make it more useful for business insights and decisions. Think of it as taking a basic contact record with just a name and email address and transforming it into a rich profile with valuable information like company size, industry, location, social media links, and more.

HubSpot's Breeze Intelligence data enrichment makes it easy to add more information to your records. You can start by creating a record and then add over 40+ attributes like a company's industry, annual revenue, number of employees, address, social media pages, or a contact's role, employer, social media links, and many more.

Why Should You Care About HubSpot Data Enrichment?

You might be thinking, "Okay, that sounds nice, but why should I actually care?" Well, here's the thing: accurate and complete data is the foundation of effective marketing, sales, and customer service. With CRM data enrichment, you can:

• Personalise your outreach: No more generic emails! With enriched data, you can tailor your messaging to resonate with each prospect, improving engagement and response rates.
• Improve lead scoring: Prioritise your best leads based on company size, revenue, and other key factors. This ensures your sales team focuses on the most promising opportunities.
• Increase conversion rates: By having a deeper understanding of your leads and customers, you can create more targeted and effective campaigns that drive conversions.
• Make data-driven decisions: Stop relying on gut feelings. With enriched data, you can gain valuable insights into your customer base and make informed decisions that drive growth.

The Magic of HubSpot Breeze Intelligence

HubSpot uses Breeze Intelligence to power its data enrichment capabilities. Breeze Intelligence is HubSpot’s AI that powers the entire customer platform. It leverages a vast network of data sources to automatically populate missing fields and update stale contact information. This means you can spend less time manually researching prospects and more time focusing on building relationships and closing deals.

Use Cases: How to Put HubSpot Data Enrichment to Work

Okay, let's get down to the nitty-gritty. Here are some specific use cases for HubSpot data enrichment:

1. Supercharge Your Lead Generation

Imagine a potential customer fills out a short form on your website with just their name and email. With data enrichment, you can automatically fill in the blanks, gathering valuable information about their company, industry, and role. This allows you to:

• Qualify leads more effectively: Determine if a lead is a good fit for your business based on their company size, industry, and other factors.
• Tailor your follow-up: Craft personalised emails and content that address their specific needs and pain points.
• Improve your lead scoring: Assign higher scores to leads that match your ideal customer profile.
  
  

2. Personalise Your Marketing Campaigns

Generic marketing is dead. Today's customers expect personalised experiences. With enriched data, you can segment your audience and create highly targeted campaigns that resonate with their specific interests and needs. For example, you can:

• Send targeted emails: Segment your audience by industry, company size, or job title and send them emails that are relevant to their specific needs.
• Customise landing pages: Create dynamic landing pages that display different content based on a visitor's company or industry.
• Personalise website content: Show different content to visitors based on their location, industry, or other factors.
  
  

3. Empower Your Sales Team

Data enrichment can be a game-changer for your sales team. By providing them with a wealth of information about their prospects, you can help them:

• Prioritise their outreach: Focus on the most promising leads based on their company size, revenue, and other factors.
• Personalise their sales pitches: Craft tailored presentations that address the specific needs and pain points of each prospect.
• Build stronger relationships: By understanding their prospects' businesses and industries, sales reps can build rapport and establish trust more easily.
  
  

4. Improve Customer Service

Data enrichment isn't just for marketing and sales. It can also be used to improve customer service. By having a complete view of your customers, you can:

• Provide faster and more efficient support: Access all the information you need to resolve customer issues quickly and efficiently.
• Personalise your interactions: Address customers by name and demonstrate that you understand their business.
• Identify opportunities for upselling and cross-selling: Recommend products and services that are relevant to their specific needs.

How to Get Started with HubSpot Data Enrichment

Here's a quick guide to getting started:

1. Configure your settings: In your HubSpot account, navigate to Data Management > Data Enrichment and configure your enrichment settings. You can choose to automatically enrich new records, imported records, and recently engaged contacts and companies.
2. Enrich individual records: To enrich a single record, navigate to the contact or company record and click "Enrich record" in the left panel.
3. Enrich multiple records: To enrich multiple records, navigate to the contact or company index page and select the records you want to enrich. Then, click "Enrich records" at the top of the table.

Properties Enriched by HubSpot Breeze Intelligence

Here's a list of properties that can be enriched by HubSpot Breeze Intelligence:

Final Thoughts

HubSpot data enrichment is a powerful tool that can help you unlock the full potential of your CRM. By providing you with accurate and complete data, it can help you personalise your outreach, improve lead scoring, increase conversion rates, and make data-driven decisions. If you're ready to take your marketing, sales, and customer service to the next level, let's chat!