How to Leverage Automatic Enrichment Data with Breeze Intelligence

Starting March 17th, 2025, HubSpot will officially sunset HubSpot Insights and will no longer enrich company records for free. This will allow HubSpot to focus on delivering even more powerful AI-driven capabilities through its new solution, Breeze Intelligence.

If your account is impacted by the change, you’ll have received a notification making you aware, and ensuring you have all the information you need to navigate this transition smoothly. 

Stay tuned as we dive into what the shift means for your business and how you can make the most of HubSpot AI tools.

What’s happening with HubSpot Insights? 

HubSpot Insights is a database that automatically populates company properties based on a company’s domain name. Since this feature is automatically enabled for HubSpot partners and customers, the upcoming changes will likely impact the majority of HubSpot accounts.

Starting March 17, 2025, HubSpot will officially end support for HubSpot Insights. Here’s what we know: 

• Your HubSpot account will keep existing HubSpot Insights data, but HubSpot will stop updating it.
• HubSpot will continue auto-populating company names based on domain names.
• HubSpot will no longer enrich new company records for free.
• The Intelligence tab on individual company records will still provide insights, plus even more capabilities. You will be able to enter this data manually when creating new company records.

These updates pave the way for Breeze Intelligence, HubSpot’s new AI-powered solution, designed to provide even smarter, more dynamic insights.

What do I need to do?

If your account has HubSpot Insights enabled, you’ll need to take action before March 17, 2025.

Any lists, workflows, lead scoring, or lead routing that currently rely on automatically enriched HubSpot Insights data (such as annual revenue, industry, or location) may become inaccurate or stop working as expected after this change.

To prevent disruptions, we recommend reviewing your active lists and automations that use company properties populated by HubSpot Insights. You may want to pause, update, or replace any processes that rely on this data to ensure continued accuracy and functionality.

By making these adjustments now, you can maintain seamless operations and prepare for HubSpot’s cutting-edge, AI-driven business tools.

Can I Keep Using Automatic Enrichment Data?

With HubSpot Insights retiring, you might be wondering how to continue leveraging automatic data enrichment for your company records. 

The solution? Breeze Intelligence: HubSpot’s new AI-powered tool designed to provide smarter, more accurate company data enrichment.

Why Upgrade to Breeze Intelligence?

Breeze Intelligence enhances your HubSpot experience by:

• Automatically enriching company records with up-to-date insights
• Providing deeper business intelligence for better decision-making
• Offering greater accuracy and reliability compared to HubSpot Insights

How to get started with Breeze Intelligence enrichment 

You can upgrade to Breeze Intelligence to continue accessing automatic enrichment data. To do this, you can configure your settings to choose how records are enriched. You can configure settings differently for different contacts vs. companies, and turn them all on at the same time. 

Important note: Your account’s enrichment options depend on your Breeze Intelligence credits pack, so make sure you check your package before altering your settings. 

Our Final Thoughts 

Here are our key takeaways from this HubSpot update: 

• HubSpot Insights will no longer automatically enrich company records for free.
• Existing data will remain, but it won’t be updated.
• Breeze Intelligence (BETA) is the new AI-powered solution for automatic data enrichment.
• Impacted accounts should review workflows, lead scoring, and automations to ensure they remain accurate.

If you’re looking to seamlessly transition to Breeze Intelligence, partnering with a HubSpot solutions agency can make all the difference. Six & Flow can help you assess your current setup, optimise your automations, and onboard Breeze Intelligence so you can continue leveraging enriched company data without disruptions.

Ready to make the switch? Get in touch today to ensure a smooth transition and unlock the full potential of Breeze Intelligence!