Breeze Intelligence: Your Favourite Data Enrichment Tool.
Transforming Data Enrichment and Buyer Insights
Breeze Intelligence revolutionises how businesses manage customer data. Backed by powerful AI, Breeze AI unifies fragmented data and delivers real-time insights on contacts and companies—all within HubSpot Breeze.
With over 200 million records in its robust dataset, Breeze Intelligence streamlines your go-to-market strategies, making CRM data enrichment smarter and faster.
The Old Way of Data Management is .. Well Old
The days of simple customer journeys are over. Businesses now face a complex, multi-channel landscape where tracking, managing, and utilising customer data has become increasingly difficult.
Let's take a closer look at these key challenges :
- Tangled Databases: Complex setups with disconnected data enrichment tools leading to disconnected data.
- CRM Overload: CRMs are flooded with duplicate, inconsistent, and irrelevant data, making it hard to find trusted, actionable insights.
- Limited Targeting: Without real-time enrichment, targeting potential customers becomes less precise, slowing down efforts to drive revenue.
- Missed Insights: Lack of actionable intelligence, including buyer intent data, about who’s ready to buy.
- Inefficient Forms: Form abandonment due to lengthy fields impacting lead conversion.
The Solution? Breeze Intelligence
Breeze Intelligence redefines how businesses manage and utilise customer data. Seamlessly integrated within the HubSpot Breeze platform, Breeze Intelligence provides real-time updates so you can enrich data while gaining actionable insights.
From enhancing data quality to pinpointing intent, Breeze Intelligence simplifies data management and empowers teams to build smarter strategies for growth.
With Breeze Intelligence, you get your insights and take action all in one place - HubSpot's customer platform, creating a smoother, more efficient pathway to success.
Key Features of Breeze Intelligence
Get seamless CRM data enrichment with additional information about existing contacts and companies.
Learn MoreTrack the companies visiting your website and gauge buyer intent data to streamline targeting.
Learn MoreImprove conversions through simpler forms without losing essential customer data enrichment insights.
Learn More
Data Enrichment
Breeze Intelligence empowers businesses with one of the best data enrichment tools, ensuring complete and actionable customer and company profiles within your CRM. By enhancing your existing data with demographic, firmographic, and technographic details, this feature helps you enrich data seamlessly, keeping your information accurate and up-to-date.
What Does Breeze Data Enrichment Do
✅ Automatic Enrichment: Update company and contact records in real-time with rich details like industry, company size, and job title. This CRM data enrichment ensures your CRM stays relevant and reliable.
✅ Lead Scoring Made Smarter: Develop more precise CRM data enrichment strategies, like scoring leads based on valuable metrics.
✅ Workflow Integration: Integrate enriched data into workflows to streamline and elevate marketing and sales processes.
Tailored Emails That Speak to Your Prospects
Breeze Intelligence integrates seamlessly into your HubSpot CRM, pulling company and personal details – such as industries, leadership roles, social media profiles, and even recent company news – creating the foundation for hyper-personalised, relevant emails.
With enriched data from Breeze Intelligence, your communication becomes personal and unforgettable, driving better open and response rates.
Boosting Conversion Rates with Smarter Lead Scoring
Not all leads are created equal, but identifying their potential shouldn't be guesswork. That’s where Breeze Intelligence stands out.
The enriched data helps you score leads based on impactful metrics like company size, revenue, etc. Based on these metrics then, you can set up automated lead scoring so that your sales reps can immediately follow up on high-scoring leads flagged by your CRM.
Improve Lead Qualification and Conversions
Imagine receiving inbound leads with just a name and email, your sales reps would barely have any information to effectively reach out to them.
With HubSpot Breeze’s data enrichment tools, you can transform these minimal details into fully fleshed-out profiles. The system populates fields like industry, annual revenue, and company location, enabling faster lead qualification and better prioritisation.
This makes campaigns sharper, equips sales teams with actionable insights, and drastically improves conversion rates.
Identify Buyer Intent Data
Your sales and marketing teams only have so much time. Breeze Intelligence streamlines their focus by surfacing the companies that are actively interested in your offerings. By using buyer intent data, you can identify high-fit, high-intent accounts, enabling you to take timely and targeted action to capture opportunities.
What Makes Buyer Intent Data Special
✅ Anonymous Visitor Tracking: Turn unknown website visitors into actionable leads using reverse IP lookup to map activity back to specific companies.
✅ Intent-Based Automation: Quickly notify your sales team and route leads for immediate follow-up opportunities based on intent behaviour.
✅ Advanced Market Intelligence: Tap into enriched technographic and demographic data to better understand your total addressable market.
Identify High Intent Visitors
Did you know that visitors are often reviewing your pricing page or service details before filling out a contact form? With Breeze Intelligence, you can uncover these hidden prospects by tracking anonymous visitors’ activities.
Sales teams can proactively reach out to companies expressing interest before the competition knows they exist, bridging the gap between curiosity and action.
Prioritise Leads Without Guesswork
Not all leads are created equal. Using buyer intent data, HubSpot Breeze allows you to rank prospects based on their browsing behaviour and known intent signals. A company repeatedly visiting your demo request page might warrant a higher priority compared to generic website visitors.
This way, sales and marketing teams focus on the leads that matter most, driving higher close rates.
Create Campaigns That Hit the Bullseye
With buyer intent data in hand, marketing teams can craft highly targeted campaigns that align perfectly with a lead’s behaviour. For instance, a lead spending significant time on your product comparison page might respond better to messaging showcasing the unbeatable value of your solutions.
By leveraging HubSpot Breeze, you move from cookie-cutter communication to hyper-relevant outreach that drives results.
Form Shortening
Lead forms can make or break your conversion rate. Too many fields and potential leads abandoned; too few, and you’re left scrambling for useful details. Breeze Intelligence revolutionises this by dynamically shortening forms and pre-filling known data so you collect only the essentials without sacrificing insights.
Maximise Conversions With Fewer Fields
Simplifying forms by removing unnecessary fields can significantly reduce abandonment rates. HubSpot Breeze goes a step further by dynamically pre-filling information to streamline the process.
For visitors not yet in your CRM, once they enter their email address, Breeze taps into its intelligence dataset to enrich the form fields automatically—if matching data is available. The result? A seamless and personalised experience that leaves a lasting impression on your leads.
Improve Data Accuracy
Text fields in forms often leave you at the mercy of what leads choose to enter—and when multiple people from the same company fill out different forms, data inconsistencies are inevitable.
By leveraging enrichment data, form shortening autocompletes known fields, ensuring accuracy and consistency. Visitors only need to fill in the remaining fields, eliminating room for data errors.
Deliver a Frictionless Experience
Nobody wants to waste time filling out lengthy forms. Breeze Intelligence ensures lead capture is as smooth and simple as possible.
By minimising friction during the process, you can enjoy higher submission rates, happier prospects, and ultimately more leads in the pipeline.
Establishing AI Readiness with Breeze Intelligence
Even the best data enrichment tools depend on how ready your business is to adopt AI for operational success. Without aligning technical processes or strategies, businesses risk falling short in leveraging the potential of CRM data enrichment.
Take Steps to Understand Your AI Maturity
Before you fully integrate HubSpot Breeze or Breeze AI capabilities into your workflows, evaluate whether your organisation’s teams are AI-ready.
Not all businesses are at the same AI maturity stage, and that’s understandable.
Assess your AI maturity and optimise processes to unlock the full value of Breeze Intelligence.