When choosing the right CRM for your business, you're not just looking for a platform to store customer data—you need a tool that helps you achieve goals, unify teams, and drive authentic relationships with customers. HubSpot's AI-powered customer platform is designed to do just that. With its intuitive interface and powerful functionality, HubSpot offers a unified view of your customers at every stage of their journey, making it easier than ever to manage your go-to-market (GTM) strategy effectively.
Based on our CRM Consultancy experience as a HubSpot Elite Partner, as well as taking insights from HubSpot 2024 ROI Report we'll dive into how HubSpot stands out as a CRM by delivering seamless experiences for your teams and your customers.
Let's Begin With What is HubSpot CRM?
HubSpot is not just any CRM— it's an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. A platform that is purpose-built to foster meaningful and authentic relationships.
By consolidating content management, messaging, automation, data, and reporting into a single platform, it empowers GTM teams to work together seamlessly. Whether you're managing leads, nurturing prospects, or delivering post-sale customer support, HubSpot ensures you have everything you need to succeed.
Its integration across the bowtie model—spanning both pre-and post-sale stages—offers unparalleled transparency, allowing you to see how every aspect of your business is performing. HubSpot is designed to simplify complexity, making it easier for you to focus on what matters most: building strong customer connections.
HubSpot CRM Features That Define Its CRM Experience
Achieves Your Goals
HubSpot is built to help you achieve your business objectives, whether that’s increasing leads, improving customer retention, or closing more deals.
- Fast Results: 80% of HubSpot users report increased productivity, with 72% seeing improvements within three weeks.
- Tangible ROI: 76% of HubSpot customers experience a return on investment, with 64% achieving it in just four weeks or less.
From marketing to sales and customer service, HubSpot’s tools are tailored to meet your goals quickly and effectively.
Unifies Teams
Collaboration across departments is essential for delivering a seamless customer experience. HubSpot’s platform ensures your marketing, sales, and service teams work from the same playbook, fostering alignment and reducing miscommunication.
- Centralised Communication: With HubSpot, all interactions—emails, calls, tickets, and more—are logged in a single timeline. This shared visibility means your teams are always in sync.
- Cross-Functional Efficiency: HubSpot's Smart CRM eliminates silos, ensuring data flows smoothly across all departments, enabling a cohesive approach to customer success.
By creating a unified platform for your teams, HubSpot ensures that everyone is working towards the same objectives with clear visibility.
Powerful Reporting
Effective decision-making requires robust reporting, and HubSpot delivers with tools that provide actionable insights across your GTM strategy.
- Custom Dashboards: Build dashboards tailored to your unique KPIs, from lead conversion rates to customer retention metrics.
- Data Visualisation: Track performance trends and identify areas for improvement with intuitive reporting features.
With HubSpot, reporting isn’t just about numbers; it’s about understanding your performance and driving continuous improvement.
Advanced Functionality That’s Easy to Adopt
Complex CRMs often create adoption challenges, but HubSpot combines powerful features with an intuitive, user-friendly design.
- High Adoption Rates: 81% of HubSpot users report high adoption across their organisations, highlighting how accessible the platform is for teams of all technical levels.
- Built-In Automation: From automated workflows to AI-driven insights, HubSpot simplifies routine tasks, enabling teams to focus on strategic initiatives.
- Ease of Onboarding: HubSpot's seamless onboarding experience ensures your teams start using it effectively from day one.
Leveraging AI in CRM
HubSpot leverages AI to streamline operations and improve customer experiences. Its AI-driven tools include HubSpot Breeze, a suite of features that redefines CRM functionality:
- AI Copilot: Assists teams by automating repetitive tasks and providing data-driven recommendations, saving time and increasing efficiency.
- AI Agents: Enhance customer service by handling routine inquiries, and ensuring faster resolution times.
- AI Intelligence: Offers predictive analytics and forecasting, empowering your teams to make smarter, more informed decisions.
These AI capabilities don’t just automate processes—they elevate your entire approach to customer management. With AI in CRM you can achieve a lot, in fact as per the HubSpot 2024 ROI Report:
- AI conversation summarisation enables sales reps to spend 167% less time closing deals, freeing them to focus on strategy.
- AI-powered Knowledge Bases lead to an 11% increase in ticket close rates for Service Hub users.
New HubSpot Seats Pricing Model
HubSpot’s new pricing model is a great strategic move to make the HubSpot platform more accessible and scalable for businesses of all sizes. By offering a variety of seat options, HubSpot allows organisations to align their investment with their specific operational needs, reducing costs and increasing efficiency.
ROI of HubSpot CRM
HubSpot doesn’t just promise results—it delivers them. As per HubSpot 2024 ROI Report here’s how businesses have benefited:
- Productivity Gains: 80% of users report increased productivity, with 72% seeing improvements within three weeks.
- Marketing Impact: Users see a 107% increase in inbound leads and a 134% boost in website traffic within six months.
- Sales Success: Sales Hub users experience a 35% increase in deals closed and a 167% reduction in time spent closing deals with AI conversation summarisation.
- Service Excellence: Service Hub customers report a 28% increase in ticket close rates and faster resolution times, especially when leveraging AI-driven tools.
Conclusion: Is HubSpot the Best CRM for Your Business?
HubSpot offers more than just a CRM—it provides an integrated, AI-powered platform that aligns your teams, streamlines operations and delivers measurable ROI. With user-friendly features, flexible pricing, and a commitment to innovation, HubSpot empowers businesses to build stronger relationships and achieve their goals faster.
