Diving Into HubSpot Seats Pricing Model

Effective March 5, 2024, HubSpot introduced a new seats-based pricing model across all Hubs and subscription tiers—Starter, Professional, and Enterprise. Whether you’re a small business starting out or an enterprise scaling operations, this update is designed to deliver enhanced flexibility, transparency, and control over your costs. Let’s break down the key aspects of this new model.

Understanding HubSpot’s Seats Pricing

At its core, this pricing model introduces different types of seats tailored to meet the diverse needs of HubSpot users. Let’s examine each seat type:

1. Core Seat

Grants access to purchased subscription features and tools. Connects teams through HubSpot’s AI-powered Smart CRM, providing a single source of truth for customer data.

2. Sales Hub Seat

Offers advanced tools for managing sales activities across Starter, Professional, and Enterprise tiers.

3. Service Hub Seat

Provides customer support teams with access to Service Hub features at Starter, Professional, and Enterprise levels.

4. View-Only Seat

Free and unlimited for paid portals, enabling visibility without editing capabilities. Ideal for stakeholders who need insight into operations but don’t require hands-on access.

5. Partner Seat

A complimentary option for HubSpot Solutions Partners, granting full access to client accounts for seamless collaboration.

The Impact of the Seats-Based Model on Businesses

This pricing model isn’t just redefining cost structures, but it’s also empowering businesses to align their HubSpot investment with their unique needs. Here’s how:

1. Start Small and Scale Easily

• Free-tier portals now include five Core Seats, allowing businesses to explore HubSpot’s tools at no cost.
• Starter subscriptions come with a single Core Seat, offering affordable entry points for smaller teams.

2. Gain Cost Control as You Grow

• By removing seat minimums for Sales Hub and Service Hub, businesses can scale incrementally.
• The introduction of View-Only Seats ensures businesses don’t pay for users who only need visibility.

3. Centralise Teams with Smart CRM

• Core Seats provide access to HubSpot’s AI-powered Smart CRM, enabling teams to work from a unified platform.
• AI features embedded across all Hubs streamline operations, offering automation for tasks like content creation, forecasting, and reporting.

4. Align Pricing to Business Goals

The flexibility to purchase only the seats needed allows businesses to adapt to changes in team size or focus without overcommitting financially.

A Breakdown of HubSpot Pricing Across Tiers and Hubs

Platform Solutions

Hubs

Service Hub	Description	Base Price	Additional Seat Cost
Starter	Essential tools to put your customers first and deliver authentic service	$15/month - 1 Seat	$15/month
Pro	Comprehensive help desk software to scale self-service and automation	$90/seat	-
Enterprise	Our most powerful help desk software for advanced control and flexibility	$150/seat	-

 

Operations Hub	Description	Base Price	Number of Seats	Additional Seat Cost
Starter	Essential operations tools to sync and clean customer data	$15/month	1	$15/month
Pro	Comprehensive operations software to automate and scale processes	$720/month	3	$45/month
Enterprise	Our most powerful operations software for advanced control and flexibility	$2,000/month	5	$75/month

 

 

Who Benefits Most from HubSpot Seats Pricing Model?

1. Growing Startups: The ability to start with fewer seats and scale incrementally is a game-changer for startups.
2. Enterprises with Diverse Teams: Free View-Only Seats provide visibility to executives and stakeholders without additional costs.
3. Sales and Support Teams: Dedicated Sales Hub and Service Hub seats ensure these teams have advanced tools tailored to their workflows.
4. HubSpot Solutions Partners: Partner Seats streamline collaboration for certified agencies managing client accounts.

 

Key Takeaways

HubSpot’s new pricing model is a great strategic move to make the HubSpot platform more accessible and scalable for businesses of all sizes. By offering a variety of seat options, HubSpot allows organisations to align their investment with their specific operational needs, reducing costs and increasing efficiency.

Come work with an Elite HubSpot Partner to better understand how you can maximise the potential of HubSpot and support your HubSpot journey.