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Effective March 5, 2024, HubSpot introduced a new seats-based pricing model across all Hubs and subscription tiers—Starter, Professional, and Enterprise. Whether you’re a small business starting out or an enterprise scaling operations, this update is designed to deliver enhanced flexibility, transparency, and control over your costs. Let’s break down the key aspects of this new model.
Understanding HubSpot’s Seats-Based Pricing
At its core, this pricing model introduces different types of seats tailored to meet the diverse needs of HubSpot users. Let’s examine each seat type:
1. Core Seat: Grants access to purchased subscription features and tools. Connects teams through HubSpot’s AI-powered Smart CRM, providing a single source of truth for customer data.
2. Sales Hub Seat: Offers advanced tools for managing sales activities across Starter, Professional, and Enterprise tiers.
3. Service Hub Seat: Provides customer support teams with access to Service Hub features at Starter, Professional, and Enterprise levels.
4. View-Only Seat: Free and unlimited for paid portals, enabling visibility without editing capabilities.
Ideal for stakeholders who need insight into operations but don’t require hands-on access.
5. Partner Seat: A complimentary option for HubSpot Solutions Partners, granting full access to client accounts for seamless collaboration.
The Impact of the Seats-Based Model on Businesses
This pricing model isn’t just redefining cost structures, but it’s also empowering businesses to align their HubSpot investment with their unique needs. Here’s how:
1. Start Small and Scale Easily
- Free-tier portals now include five Core Seats, allowing businesses to explore HubSpot’s tools at no cost.
- Starter subscriptions come with a single Core Seat, offering affordable entry points for smaller teams.
2. Gain Cost Control as You Grow
- By removing seat minimums for Sales Hub and Service Hub, businesses can scale incrementally.
- The introduction of View-Only Seats ensures businesses don’t pay for users who only need visibility.
3. Centralise Teams with Smart CRM
- Core Seats provide access to HubSpot’s AI-powered Smart CRM, enabling teams to work from a unified platform.
- AI features embedded across all Hubs streamline operations, offering automation for tasks like content creation, forecasting, and reporting.
4. Align Pricing to Business Goals
The flexibility to purchase only the seats needed allows businesses to adapt to changes in team size or focus without overcommitting financially.
A Breakdown of Pricing Across Tiers and Hubs
Platform Solutions
| Platform | Description | Base Price | Number of Seats | Additional Seat Cost |
| Starter Customer Platform | Essential marketing, sales, service, content, and operations software | $12/month | 1 | $15/month |
| Professional Customer Platform | Comprehensive marketing, sales, customer service, content, and operations software | $1,170/ month | 5 | $45/month |
| Enterprise Customer Platform | Our most powerful marketing, sales, customer service, content, and operations software | $4,300/month | 7 | $75/month |
| HubSpot for Marketers Pro |
Comprehensive marketing software for automation, content marketing, campaigns, and reporting.
|
$900/month | 3 | $45/month |
| HubSpot for Marketers Enterprise | Our most powerful marketing software for advanced control, flexibility, and scale. | $3,800/month | 5 | $75/month |
Hubs
| Marketing Hub | Description | Base Price | Number of Seats | Additional Seat Cost |
| Starter | Essential marketing tools to engage and convert leads | $15/month | 1 | $15/month |
| Pro | Comprehensive marketing software for automation, reporting, and campaigns | $800/month | 3 | $45/month |
| Enterprise | Our most powerful marketing automation software for advanced control and flexibility | $3,600/month | 5 | $75/month |
| Content Hub | Description | Base Price | Number of Seats | Additional Seat Cost |
| Starter | Essential content marketing tools to kickstart your content creation strategy | $15/month | 1 | $15/month |
| Pro | Comprehensive content marketing software to leverage and scale results from content | $450/month | 3 | $45/month |
| Enterprise | Our most powerful content marketing software for advanced control and flexibility | $1,500/month | 5 | $75/month |
| Sales Hub | Description | Base Price | Additional Seat Cost |
| Starter | Essential sales tools to shorten sales cycles and improve close rates | $15/month - 1 Seat | $15/month |
| Pro | Comprehensive sales software to automate and scale your sales processes | $90/seat | - |
| Enterprise |
Our most powerful sales software for advanced control and flexibility
|
$150/seat |
- |
| Service Hub | Description | Base Price | Additional Seat Cost |
| Starter | Essential tools to put your customers first and deliver authentic service | $15/month - 1 Seat | $15/month |
| Pro | Comprehensive help desk software to scale self-service and automation | $90/seat | - |
| Enterprise |
Our most powerful help desk software for advanced control and flexibility
|
$150/seat |
- |
| Operations Hub | Description | Base Price | Number of Seats | Additional Seat Cost |
| Starter | Essential operations tools to sync and clean customer data | $15/month | 1 | $15/month |
| Pro | Comprehensive operations software to automate and scale processes | $720/month | 3 | $45/month |
| Enterprise | Our most powerful operations software for advanced control and flexibility | $2,000/month | 5 | $75/month |
Who Benefits Most from the Seats-Based Model?
- Growing Startups: The ability to start with fewer seats and scale incrementally is a game-changer for startups.
- Enterprises with Diverse Teams: Free View-Only Seats provide visibility to executives and stakeholders without additional costs.
- Sales and Support Teams: Dedicated Sales Hub and Service Hub seats ensure these teams have advanced tools tailored to their workflows.
- HubSpot Solutions Partners: Partner Seats streamline collaboration for certified agencies managing client accounts.
Key Takeaways
HubSpot’s new pricing model is a great strategic move to make the HubSpot platform more accessible and scalable for businesses of all sizes. By offering a variety of seat options, HubSpot allows organisations to align their investment with their specific operational needs, reducing costs and increasing efficiency.
Come work with an Elite HubSpot Partner to better understand how you can maximise the potential of HubSpot and support your HubSpot journey.
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