How HubSpot Breeze Solves AI Adoption Challenges

Breeze - HubSpot AI was the highlight at INBOUND24 this year - but what's so special about it?

INBOUND24 reaffirmed AI's dominance in every go-to-market and business conversation right now. And as businesses strive to integrate AI into their operations, many face challenges of complexity, time constraints, and steep learning curves.

That's what's special about Breeze!

It's easy to use. Fast time to value. Powered by unified data.

Why AI Isn't Working for Everyone?

HubSpot's State of AI report paints a vivid picture of how organisations are embracing AI to boost productivity and foster growth. 

But here's the kicker: many customer-facing teams are still struggling to make AI work for them. Sure, they dabble with AI here and there, but let's be honest—most aren't tapping into its full potential to truly make life easier.

In fact, 70% of business leaders feel overwhelmed by the prospect of implementing AI tools.

It's not about resistance to change anymore or being stuck in the past, leaders simply lack time to dive into new tech.

Managers are swamped, and learning a new AI system, let alone training their teams, feels like adding another full-time job to their plates. Plus, there's a lingering uncertainty about AI's value, risks, and reliability.

When leaders do try to embrace AI, they often hit roadblocks. Consumer AI tools, while nifty, are disconnected from your business data, and enterprise solutions come with steep learning curves and slow adoption rates.

This is where Breeze comes in!

Building a Platform that's Easy, Fast and Unified

Breeze is HubSpot's AI that powers the entire customer platform, which is easy to use, fast time to value and powered by your unified data. You can use Breeze Copilot to assist with tasks, Breeze Agents to automate your work, Breeze Intelligence to enrich your data, and a growing list of Breeze features to help you get work done faster.

Think of it as the smart assistant you never knew you needed, handling the manual stuff so you can focus on what really matters.

From refining sales efforts to personalising marketing and providing superior customer support, HubSpot Breeze AI transforms every aspect of your GTM strategy.

Breeze Copilot: Your Go-to-Assistant

Breeze Copilot is like your smart assistant embedded within HubSpot, designed to make work more intuitive and efficient. This virtual aide seamlessly integrates with your CRM, offering context-aware assistance that transforms how you manage tasks and access insights.

Breeze Copilot addresses the common challenges of AI adoption by being incredibly user-friendly, securely connecting with your data, and speeding up routine tasks, making it indispensable for any team looking to enhance productivity without the steep learning curve.

Key Functionalities

• Ease of Use: Built directly into HubSpot, Copilot is accessible everywhere—on the web, mobile app, and through HubSpot’s Sales extension, ensuring no disruption to your workflow.
• CRM Integration: Seamlessly connected with your CRM data, providing context-aware insights specific to each page you're working on.
• Automating Tasks: Handles basic CRM tasks effortlessly, from generating content and summarising emails to researching prospects.
• Prompt-Driven Enhancements: Features new and improved prompts for summarising data, generating content, and making recommendations.
• Security and Trust: Your data remains safe and secure, without being shared externally, aligning with HubSpot’s ethical approach to AI.

Real-World Applications: Breeze Copilot in Action

• Marketing Efficiency: Automate campaign tracking and content creation, ensuring your branding and messaging are consistent and timely across all channels.
• Sales Optimisation: Prioritise and follow up on leads based on real-time engagement analytics, allowing sales teams to focus on high-value opportunities.
• Customer Support Enhancement: Quickly access past interactions and get suggested replies, improving response times and customer satisfaction.

Breeze Copilot is engineered to help you work more efficiently by acting as a knowledgeable assistant, fully aware of everything within your HubSpot portal. It’s designed to make your business operations smoother, allowing your team to concentrate on strategic tasks that drive growth.

Breeze Agents: Elevate Your Business Automation

Breeze Agents are your automated allies in the HubSpot ecosystem, designed to take the heavy lifting out of your daily operations. These intelligent agents seamlessly integrate with your existing workflows to automate routine tasks, enhance productivity, and allow your team to focus on strategic initiatives.

By addressing the challenges posed by manual processes and fragmented systems, Breeze Agents work for you and empower you to operate more efficiently and effectively.

Breeze Agents You Can Build:

Social Media Agent

This agent generates engaging content and automates posting schedules, ensuring your brand message stays consistent across all platforms. It analyses past performance to optimise future posts, saving you time and effort.

Content Agent

With a focus on high-quality content production, the Content Agent crafts blog posts, landing pages, and case studies. It leverages your brand voice and existing data to create compelling narratives that attract and convert leads.

Prospecting Agent

By automating outreach processes, the Prospecting Agent personalises communication with potential leads. It uses CRM data to craft tailored emails and automate the timing of outreach, allowing your sales team to focus on closing deals.

Customer Agent

This agent enhances customer interactions by providing quick, personalised responses. It manages routine queries and uses your knowledge base to resolve issues swiftly, ensuring high customer satisfaction and freeing up your support team for more complex tasks.

Practical Applications: Breeze Agents at Work

• Marketing Teams: Breeze Agents simplify campaign management by automating social media posts and content updates, freeing marketers to focus on creativity and strategy.
• Sales Departments: Automatically track and analyse sales data to prioritise leads and personalise outreach, ensuring reps spend more time closing deals and building relationships.
• Customer Service: Breeze Agents handle routine queries and provide agents with quick access to customer information, improving response times and service quality.

By integrating Breeze Agents into your operations, you can transform how your business interacts with customers and manages its internal processes. These agents streamline workflows, reduce manual effort, and ensure that your team can concentrate on driving growth and innovation.

Breeze Intelligence

Breeze Intelligence stands out as a pivotal tool for businesses seeking to harness the power of data. Designed to unify and enrich your CRM with actionable insights, Breeze Intelligence is essential for those looking to streamline operations and drive strategic growth.

After all, consistent data keeps your data fresh!

Key Features

Data Enrichment

Breeze Intelligence revolutionises data management by enriching contact and company records with vital information such as roles, employer details, location, and social media links.

This feature eliminates the manual labour often associated with data entry, ensuring your CRM is always updated with the most current and relevant information. By automating this process, businesses can focus on strategic initiatives rather than administrative tasks.

With robust and enriched datasets, companies can make more informed decisions, leading to improved targeting and resource allocation.

Buyer Intent

Understanding which potential clients are ready to engage is crucial in today’s competitive market.

Breeze Intelligence uses reverse-IP technology and enrichment data sources to identify high-fit accounts that are visiting your website. This feature empowers sales teams by highlighting which companies are demonstrating purchase intent, even if they aren’t yet in your CRM.

By prioritising these high-intent prospects, businesses can tailor their outreach efforts, ensuring that sales resources are focused on the most promising opportunities, thereby increasing conversion rates and overall sales efficiency.

Form Shortening

Capturing leads without sacrificing quality data is a balancing act that Breeze Intelligence masters with its Form Shortening feature.

By dynamically reducing the number of fields in your forms, it leverages HubSpot’s enrichment database to gather essential information seamlessly. This functionality not only enhances user experience, leading to higher form completion rates but also ensures that all collected data is accurate and useful.

By minimising the friction in the lead capture process, businesses can significantly boost their lead generation efforts, capturing more qualified prospects with less effort.

Practical Applications

Breeze Intelligence seamlessly integrates with your existing HubSpot CRM to enhance various business functions:

• Marketing: Gain deeper insights into your target markets and tailor campaigns to engage the right audience. Use enriched data to improve form conversions and boost lead generation efforts.

• Sales: Prioritise high-intent prospects and streamline outreach strategies. With real-time insights and enriched customer data, your sales team can focus on the most promising leads, enhancing conversion rates and sales efficiency.

• Customer Service: Enhance customer interactions by providing personalised service based on enriched customer profiles. Breeze Intelligence helps your support teams quickly access relevant data, improving response times and customer satisfaction.

Conclusion

Staying ahead means embracing tools that enhance productivity and streamline operations. 

By simplifying AI integration, Breeze empowers organisations to streamline operations, enhance productivity, and focus on strategic initiatives that drive growth.

Whether you're utilising Breeze Copilot for intuitive task management, Breeze Agents for automating workflows, or Breeze Intelligence for enriching data insights, each component works together to transform your business operations.