HubSpot Spring Spotlight 2025: AI Agents, Workspaces & More

There’s nothing more satisfying than speeding up the boring stuff.

Whether it's auto-filling your passwords, skipping Netflix intros, or letting AI handle the “Hey, just following up on this” emails (you know the ones), we’re all trying to save time and do more of what actually matters.

And guess what? HubSpot Spring Spotlight 2025 is all about exactly that, doing things faster, smarter, and without needing ten different tools open at once. As a HubSpot Elite Partner, we’ve had a front-row seat to the new updates, and trust us when we say it’s a significant shift in the way businesses, your business, can operate.

Here's a quick rundown:

1. New updates in Marketing Hub Enterprise
2. Breeze Agents - The All New Knowledge Base Agent
3. Workspaces

Fast Is the New Easy: HubSpot’s Big Move in 2025

We’re used to HubSpot being easy to adopt. But now, they’ve turned the dial up on speed, and not just in terms of software performance, but the way you get ROI, launch campaigns, and scale teams.

Why is speed the new obsession?

Because tech stacks aren’t stacking up anymore. Here’s what’s happening:

• 78% of businesses expect ROI in under 6 months, but most aren’t getting it.

• 80% of users only use half of their tech stack’s features.

• And 75% of leaders are worried they’re missing the AI train.

So, HubSpot’s answer? A better, faster, more context-aware platform where marketing, sales, service and success teams actually get stuff done, without switching tabs 47 times a day. (Personally, just seeing 10 tabs open on my browser overwhelms me).

Marketing Hub Enterprise Just Levelled Up

If you’re running a marketing team that’s spread across regions, brands or channels, or working with clients who are, these updates are designed to save your team hours every week.

Multi-Account Management

If your organisation manages multiple brands, regions, or business units, this feature simplifies your setup and eliminates repetitive work.

Here’s what’s new:

• Organisation Configuration: Set up and link accounts exactly how you want them.

• Data Mirroring: Share customer insights across accounts to make cross-sell efforts feel like magic.

• Asset Copying: Reuse emails, forms, and lists in a few clicks, without the copy-paste chaos.

This is big news for franchises, regional businesses, and anyone juggling multiple brands. Think of it as a shared brain across accounts, but with just enough separation to keep things tidy.

Journey Automation

Gone are the days of stitching together 12 workflows and praying they don’t clash.

Journey Automation is a drag-and-drop builder that helps you create complex, personalised customer journeys across multiple touchpoints, with analytics baked right in.

• Visualise customer journeys start to finish

• Personalise based on behaviours (not just job titles)

• Analyse journey performance in real time

Lookalike Lists

HubSpot’s AI engine, Breeze, now enables marketers to identify high-potential prospects from existing CRM data.

Instead of filtering manually or exporting data to external tools, Lookalike Lists:

• Identify contacts with similar traits to your best customers

• Build segments automatically based on historical behaviours

• Accelerate prospecting and campaign targeting
  
  

This reduces setup time and improves targeting accuracy within your existing CRM.

And Here's What's New with Breeze Agents

Since the launch of Breeze Agents at INBOUND24, we have been amazed by how effective and efficient it has been to incorporate HubSpot AI agents in our workflow, whether it's to create blogs, social posts, or automate prospecting.

👉 Learn more about Breeze Agent here

Continuing to discuss the updates announced at Spring Spotlight, the latest agent in the list is the Knowledge base agent.

What is the Knowledge Base Agent?

Breeze knowledge base agent leverages customer agent knowledge gaps and support tickets to create article drafts for your knowledge base automatically.

You can simply review article content, make edits, and publish!

Breeze Agents That Actually Make Your Life Easier

Here’s a quick look at the five HubSpot AI agents and what they do better than the rest:

Bonus? These agents understand unstructured data, the goldmine hidden in emails, calls, and meeting notes. That’s the stuff most CRMs ignore. HubSpot doesn’t.

Workspaces That Actually Work the Way You Do

Whether you’re in sales, support, or customer success, the new workspaces are built with you in mind, with AI-powered features and unified data right at your fingertips.

Sales Workspace

No more tool-switching. Sales reps now get one home base with:

• AI-powered deal insights

• Daily digest of tasks and priorities

• Smart lead and deal scoring

• Customisable layouts for your sales flow
  
  

Plus, an AI Meeting Assistant that preps you for calls and even joins them with you. No more scribbling notes while pretending to listen.

Help Desk Workspace

Support teams, rejoice. You now get:

• Advanced SLAs with timezone rules

• Skill-based routing and agent capacity controls

• Omnichannel ticketing (including SMS and custom chat integrations)

• Sentiment analysis and AI-enriched ticket summaries

Customer Success Workspace

For Customer Success Managers juggling a million things, this is the calm in the storm.

• Real-time alerts when health scores dip

• Engagement insights and account tracking

• Tabs for revenue, customers, and services, all in one view

• Native connection with Sales and Support to close the loop
  
  

Proactive CS work, without data scavenger hunts. Yes please.

So, Why Should You Care?

We get it, software updates come and go. But this is one of those shifts where the impact is real.

• You’ll save time, with AI agents handling the grunt work.

• You’ll see ROI faster, campaigns and deals move quicker with unified data and automation.

• You’ll stay ahead of competitors, who are still stuck stitching together tools with duct tape.

TL;DR: Top 5 HubSpot Spring Spotlight 2025 Features Worth Using

1. Multi-Account Management – Streamlined cross-brand workflows

2. Journey Automation – Visual customer journeys that actually make sense

3. Knowledge base agent – Works with customer agent to identify knowledge gaps and build knowledge base articles accordinly.

4. Smarter Workspaces – Sales, Support and Success dashboards that don't suck

5. Lookalike Lists – Data-backed prospecting without spreadsheet pain

Final Thoughts from Your Favourite HubSpot Partner

HubSpot is no longer just a CRM. It’s a context-aware, AI-powered, ROI-accelerating command centre for your business.

And as a HubSpot Elite Partner, we’re not just excited about these changes, we’re here to help you use them in the real world.

Need help rolling this out across your teams? 

Let’s chat.