HubSpot For Marketers: Revisiting the Marketing Playbook

2024 has got to be one of the most challenging years for us marketing folks!

Saturated channels, increasing competition, and fragmented customer journeys make it harder than ever to reach and engage audiences effectively. It now requires more time and resources to break through the noise and deliver meaningful, personalised experiences.

Yet beneath these visible obstacles lies a deeper, subconscious need—the need for smarter, more efficient tools that streamline campaigns and drive impactful results. 

What Does the Future of AI in Marketing Look Like and What are the Challenges?

While AI has opened up new opportunities for efficiency and creativity, it requires marketers to adapt quickly to the shifting demands of consumers.

There's no such thing as a free lunch after all.

Consequently, marketers are also experiencing changes in their roles.

The customer journey is more fragmented than ever, making reporting and attribution increasingly challenging. Previously, marketers could rely on a straightforward path—using blogs to generate leads and emails to nurture them until they converted into customers. Now, however, customers engage across multiple channels, requiring us to maintain a strong presence on each. And it doesn’t stop there: we must create high-quality, expert-driven content in various formats, keep it updated, and distribute it widely. To build genuine connections, we also need to personalise touchpoints—delivering the right message at the right time and place.

Across. The. Entire. Customer. Journey. 

We have long followed and endorsed inbound marketing methodologies, and while inbound has helped us a lot over the years, I'm afraid it's not enough.

Reinventing the Marketing Playbook

Although, AI has contributed to these challenges, it can also strategically be used as the solution.

We have to approach the challenges of the modern marketer by leveraging AI and automation along with inbound strategies to redefine the existing playbook; allowing your marketing teams to connect more meaningfully with audiences, optimise lead generation, and personalise customer experiences across multiple channels!

With HubSpot’s unified solution, you can reimagine your marketing strategies to better meet today’s demands. Here’s how HubSpot’s AI-powered platform makes it possible:

• Easy: HubSpot simplifies content creation and management across channels, providing tools to track and analyse performance throughout the customer journey.
• Fast: With AI-driven insights and connected data, HubSpot accelerates lead generation, helping you reach high-quality leads more quickly.
• Unified: HubSpot consolidates customer data within a world-class CRM, enabling personalised experiences that are closely aligned with the customer journey, from start to finish.

How HubSpot for Marketers Can Help

An AI-powered complete solution, HubSpot for marketers brings Content Hub and Marketing Hub together uniting the power of content marketing with world-class lead generation and marketing automation tools.

But how does it solve the problems of the modern marketer exploring the future of AI in marketing?

Simplifying Multichannel Presence and Content Creation

By consolidating your content management and marketing automation efforts into one unified platform, HubSpot for Marketers offers tools that make it easy to create, distribute, and track content across every customer touchpoint. Making multichannel presence not only manageable but also scalable.

Moreover, the AI-powered Content Hub allows marketers to create high-quality, personalised content quickly and consistently. From blogs to social media posts, HubSpot provides AI assistants, brand voice customisation, and collaboration tools that ensure a cohesive brand presence, regardless of format or platform.

Enhancing Lead Generation with AI-Driven Efficiency 

When it comes to lead generation, speed and precision are the key! HubSpot uses AI to boost productivity with features like predictive lead scoring, smart segmentation, and personalised content recommendations that deliver the right message to the right audience at the right time.

Personalising Customer Journeys Across Fragmented Channels

Today’s customers interact with brands through a complex web of touchpoints. HubSpot’s unified CRM provides a comprehensive view of each customer’s journey, enabling marketers to craft personalised experiences seamlessly across email, social media, ads, and more.

HubSpot’s platform equips your marketing team with Customer Journey Analytics to better understand and engage customers across this fragmented journey. This data-driven insight is crucial for delivering the right message at every stage, turning what could be a challenge into a targeted engagement opportunity

Streamlining Attribution & Reporting

As the customer journey grows more complex, measuring marketing effectiveness has become challenging. HubSpot’s Multi-Touch Revenue Attribution helps marketers identify the touchpoints and campaigns driving the most value, giving them a clear understanding of what’s working and where to invest.

This comprehensive view ensures that marketing decisions are based on accurate, in-depth insights, helping marketers optimise their approach and avoid costly revenue losses from ineffective campaigns.

Lowering Operational Costs with a Unified, Intuitive Platform

HubSpot for Marketers is designed to reduce operational complexities by centralising data and eliminating the need for additional middleware or complex integrations. This reduces implementation and ongoing maintenance costs, making it a cost-effective choice for scaling marketing efforts without burdening IT resources.

The platform’s intuitive design and access to HubSpot’s Academy also enable marketers to upskill and take on new responsibilities without additional staffing, keeping teams agile and budgets intact.

Marketing Hub VS HubSpot for Marketers

To put it down in simple terms, HubSpot for Marketers is everything you know and love about Marketing Hub - plus all the new AI-powered content marketing features in Content Hub.

Marketing Hub leverages inbound methodologies that have fueled the success and growth of countless marketing campaigns. And don’t get me wrong—at Six & Flow, we’re still passionate about all things inbound. But when you pair inbound methodology with AI capabilities, your marketing team can grow its reach and exponentially generate quality leads to drive results with impressive efficiency, all without needing additional resources.

Features of HubSpot For Marketers

With AI in the picture, you can divert your focus on your marketing strategy to improve your customer journey and deliver content that your customers want, in the ways they want to consume it - across the entire customer journey.  With HubSpot for Marketers, you can create and manage content in the same place you generate leads and automate your marketing.

Here's an overview of what you get:

1. Content Agent - Leverage HubSpot Breeze AI to generate high-quality content that resonates with your brand. You can create multiple content types, including blog posts, landing pages, and even podcasts and case studies. The content agent uses CRM data, uploaded resources, and other inputs to create assets like podcast scripts or fully formatted case studies, which can significantly cut down time by providing you a first draft that you can work with!
   
   
2. AI Translations - Making your content more accessible across different markets, AI translations help you reliably translate your pages and blogs into multiple languages in just a few clicks.
   
   
3. Content Remix (BETA) - Content repurposing has never been easier, you can now make your content work harder by generating multiple content formats (blogs, social posts, emails, etc.) from one piece of content.
   
   
4. Brand Voice (BETA) - Automatically adapt and apply your brand’s unique style, rules and tone to your blog, email, SMS, and more—in multiple languages.
   
   
5. Content Embed - Utilise personalised content and Content Hub features on various website platforms, including WordPress.
   
   
6. And so much more
   
   1. CMS (Pro)
   2. Content approvals and partitioning (Ent)
   3. Memberships (Pro)
   4. Member blog (Pro)
   5. Multisites (Ent)
   6. Serverless functions (Ent)

Why Invest in HubSpot for Marketers?

HubSpot for Marketers combines the power of Marketing Hub and Content Hub into a single, cost-effective solution designed to help teams manage campaigns, engage audiences, and drive growth efficiently.

For teams on the Pro plan, HubSpot for Marketers costs $1,000 per month. Separately, Content Hub Pro and Marketing Hub Pro are priced at $450 and $800 per month, totalling $1,250 if purchased individually. By bundling these tools, HubSpot for Marketers offers a $250 monthly savings, while still providing the core features needed to support and scale marketing efforts effectively.

Similarly, for enterprise users, with a HubSpot for Marketers plan, you can save $1300 monthly. With advanced features such as custom reporting, AI-driven insights, and multi-touch attribution, the Enterprise plan supports larger-scale operations and more complex campaigns without requiring multiple standalone tools.

 We'd say you'd get a pretty good value by investing in HubSpot for Marketers rather than looking at Marketing Hub and Content Hub separately.

HubSpot for Marketers allows teams to streamline their workflows, manage campaigns from one place, and create consistent, personalised experiences for customers—all while keeping costs manageable.

Conclusion

Marketing is more challenging than ever, with teams needing to reach audiences across multiple channels, personalize their approach, and keep up with fast-changing trends. HubSpot for Marketers brings together the best of Marketing Hub and Content Hub, offering everything you need in one platform to create impactful campaigns and reach your goals more efficiently.

Whether you're looking to save time, streamline your efforts, or improve your reach, HubSpot for Marketers is designed to make it easier to connect with your audience and drive results. Investing in HubSpot isn’t just about meeting today’s challenges; it’s about setting your team up for long-term success.