RevOps is the science of sustainable revenue growth that enables revenue teams to: teach, measure, repeat, improve, explain, and apply growth strategies to the full revenue cycle.
In this guide, we explore the bowtie model along with the key metrics and mechanisms that lead to small enhancements driving significant growth.
A high-performing revenue operation should be thought of as a sophisticated factory, where each part of your GTM motion is treated as a critical product.
This concept, known as revenue productisation, requires a paradigm shift: it’s not just about the product you sell but about meticulously designing, building, and optimising the entire business process to function seamlessly.
By adopting this approach, your go-to-market motions become highly efficient production lines, consistently generating high-quality output. A well-designed revenue architecture ensures that your business is not only scalable but also sustainable, fostering recurring revenue growth.
Funnels are the common way of thinking about revenue but they assume that once revenue is won the process is done. Productisation requires you to look at the whole of the business and that doesn’t just end when the sale is won.
The bowtie model focuses on both sides of the buyer's journey: the path toward conversions, as well as the nurturing and post-sale process that is necessary to expand post-sale growth. The model aligns all departments and processes with a consistent set of metrics.
The core philosophy of RevOps is figuring out what as a business is worth your time. It’s that simple to explain but it’s very hard to distil. To understand this you need to begin to think about your business in three frames:
Metrics That Matter: What information do we need across your business to drive improvement.
Mechanisms That Matter: What are the processes and tactics you need to drive improvement.
Moments That Matter: What are the critical events that significantly impact improvement.
In this guide, we share how RevOps can be applied by looking at the metrics, mechanisms and moments that matter.
Your revenue tech stack is capturing valuable data, and you need to get granular across acquisition, retention and expansion stages to identify the strategies that are worth your time.
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What does a RevOps agency do?
Six & Flow provides true RevOps expertise based on years of cross-discipline delivery for large B2B organisations.
As a multi-region strategic agency, we're at the heart of the HubSpot ecosystem and have been guiding revenue growth for 9 years. Since 2021, we've been the top independent HubSpot partner.
We help you create a strong CRM and operations setup to consistently meet sales targets, keep clients longer, and boost your revenue.
Learn how to apply the bowtie model to dig deeper into your acquisition, retention, and expansion strategy to identify the changes that leave a big impact.
