Prepare your Data for AI.

 Is Your Business Ready for AI?

Artificial intelligence is transforming how businesses operate, but here’s the catch—AI isn’t a magic fix. If your processes are broken or your data isn’t in great shape, even the best AI tools won’t deliver the results you’re after.

In this webinar, we covered how to set up a rock-solid data foundation and how to build processes that are ready for AI. 

Iceberg - Prepare your Data for AI

Processes & Data First.

In an AI-driven world, data quality isn't just important—it directly impacts your revenue, costs, and customer experience. In our webinar, Prepare Your Data for AI, we’ll show you why AI is only as good as the data it learns from. Poor data quality leads to biased outcomes, wasted resources, and lost revenue, while clean, structured data fuels better decisions, stronger marketing and sales alignment, and real business growth.

But AI isn't a magic fix. Throwing AI at broken processes is like putting a new engine in a car with flat tires—it won’t get you far. Before you can maximise AI’s potential, you need to get your house in order: clean your data, fix inefficient processes, and understand your buyers. Learn how the right foundation ensures AI works for you, not against you.

What to Expect

First topic

Data Quality is Key

Learn how to assess and improve the quality of your data in your CRM to unlock AI-driven analysis. We'll explore how to set up your data foundation so AI can accurately impact lead scoring, Prospecting, and sales forecasting.

Second topic

Processes First Approach

Discover why well-defined processes are critical for successful AI implementation. In This session, we'll cover how to build a strong foundation where your processes are ready for AI.

Third topic

Exploring HubSpot AI

AI is here and it's built directly into the HubSpot Platform. In this webinar, we discover how high-quality data impacts AI functionality and how to use HubSpot AI to drive tangible impacts across marketing and sales.

Your Speakers

Adam

Adam Aigbokhae

Strategy Director
Six & Flow

Alex

Alex Rainford

Product Marketing
HubSpot

Kina

Kina Lara

Senior Product Marketing Manager for AI
HubSpot