Where's our focus in 2020?

Well… that went fast.

We’re rounding off the end of another yeah, capping off what’s been a pretty stellar decade for Six & Flow.

Professionally, I’ve never been more proud of what we’ve achieved as a team and as individuals within the team. But more importantly, I’m excited about what’s to come.

I wanted to send you a quick note to say thanks for following, connecting or working with us over the past 12-months. It’s been a lot of fun.

Our team has grown, we’re working with some amazing clients in the UK, North America and Main Land Europe. We’ve also notched up some incredible accolades (Last week Drift named us one of their top 12 agencies https://www.drift.com/blog/top-conversational-marketing-partners/… globally!) and we opened up a new office in London.

Rather than just spout a bunch of aspirational goals we’ve set our selves, I thought I’d pick out some plans we’ve got as an agency that will [hopefully] affect your growth in 2020:

1. Our partner agency network is growing

We believe in a global market - something that digital is very affective at accessing. While we can reach those markets, localised knowledge and language are essential to success. Our clients have very real needs to grow into regions where English isn’t the main language.

With that in mind, we’ve spent the last year building out a network of partner agencies that we know we can work alongside and we know will deliver work to the same level of standards we hold ourselves accountable.

The countries we have sister agency relationships in now includes:

• France
• Germany
• Finland
• Denmark
• Netherlands
• Australia
• South Africa

Over the next 12-months, the languages and regions we can help clients with will only grow.

2. Video is now more important than ever

Every. Single. Year… someone somewhere writes an end of year round up blog about next year being “the year of video”… And it’s true. Video has been here for a while but its prevalence in areas outside of marketing (sales and support) has rocketed to the forefront of growth.

When we speak to prospects about areas we can help them, there are two that I get genuinely excited about because of the impact I know they’ll have: Conversational Marketing and Video in the Sales Process.

In 2020, we’ll be doubling down on video - be that with sales coaching or production.

3. Community should be the focus

We finished off 2019 running a lot of events for both ourselves and for clients. What’s it taught me? Think beyond contacts and leads. Focus on the community and how you develop that community between events.

Getting prospects, customers and suppliers in one room discussing joint challenges - it’s a powerful way to show you can help.

When we couple events into an ABM strategy - the engagement is huge. It’s a level of nurturing difficult to achieve in other mediums. It also helps foster a community and we’ve seen it consistently amplify growth again and again.

In 2020 you’ll see even more events, both digital and physical, hosted by us or our clients.