Technology is ever-evolving, and marketers must keep up with the times to remain competitive. Kyle Jepson, Sr. Inbound Sales Professor at HubSpot, is keeping his eye on augmented reality (AR) as an impactful marketing trend of 2023.
AR offers customers a way to have an immersive experience without even having to go anywhere.
This technology truly opens up a world of opportunities for sellers to connect with buyers during sales. Let’s look at how this trend is changing how businesses market their products.
What is AR?
Augmented reality (AR) is a technology that combines virtual images with your environment in real time. It creates an immersive experience for viewers, allowing them to interact with objects in ways they can’t do in real life. For example, when buying furniture, customers can now virtually try it out in their living room before making a purchase decision; when buying a car, customers can see how it looks parked in their driveway before making a purchase decision.
The Benefits of AR
AR offers several benefits to businesses looking to market their products and services more effectively. First, it provides an engaging experience for customers by allowing them to get up close and personal with products they are considering buying—without ever leaving home! Second, it creates more opportunities for businesses to capture data about customer behaviour and preferences that can be used to tailor marketing campaigns more effectively. And third, it gives businesses an edge over competitors by allowing them to stand out from the crowd with unique experiences that keep customers coming back for more!
How Businesses Can Use AR
Businesses can use augmented reality in several ways to make their marketing efforts more effective and engaging.
- Create interactive product displays that allow customers to explore features or play games related directly to the product sold.
- Eliminate the need for a brick-and-mortar store and only use virtual showrooms.
- Offer 3D tours of locations such as factories or offices so customers can better understand what goes into producing their product or service.
- Allow the customer to view your product in their environment.
- Create “try before you buy” experiences so customers can better understand what a product looks like or how it works before purchasing.
Augmented reality is changing how businesses market their products and services—for the better! With its ability to provide immersive experiences, capture valuable customer data, and give businesses an edge over competitors, augmented reality will become an increasingly popular tool among marketers in 2023 and beyond.
