The Impact of Inbound Marketing Using a Platinum HubSpot Partner

4 minutes read
Paul
Paul - 15.02.2018
Paul

Finally, there is light at the end of the tunnel when it comes to choosing a HubSpot partner to support your inbound marketing efforts! For those businesses still slugging their way through the darkness and uncertainty, fear not, help is right here.

 

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Joining a platinum HubSpot agency

Recently, I decided to join a platinum tier HubSpot partner to further my career progression within the inbound marketing industry and work for an agency that really practices what they preach. I needed to break away from the monotonous, slow-paced, outdated approach and join a company that really understood the inbound methodology.

On top of that, I needed to be re-energised, I needed stability, I craved the #agencylife. I needed a bit of life in the place I spend most of my working days. I needed to make sure my abilities were being properly utilised in the right role for me, and in the right agency. Kudos, Six & Flow.

Read more: Our guide to working with a HubSpot partner


The process of joining the agency was unique, the welcome was warm and real and most of all it felt just like a marketing agency should - energetic, playful and pro-active with a little bit of swag.

They truly practice what they preach, cutting out the bullshit and delivering on expectations. For me, it was important to join an agency that is on top of what they do. I'm extremely delighted to have been selected by the whole team as a perfect fit to work with them and add value to their cool agency culture.

 

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What it means to be platinum

So, onto platinum HubSpot partner status... 

Most of us already know that traditional marketing is fast becoming obsolete. The days of paying over the odds for outbound canvassing and hit-and-hope advertising have long gone.  The only way to cut down your marketing costs whilst ensuring  a positive return on investment is by centering your strategy firmly around inbound.

Better yet, work with a platinum tier HubSpot partner agency. Here's why...

HubSpot is the world's leading cloud-based marketing hub, which enables you create, launch and monitor every aspect of your digital marketing. This can involve a mix of blog content, SEO, email, marketing automation, lead nurturing (using HubSpot's built-in CRM), social campaigns and website hosting. The HubSpot platform even integrates with other digital software solutions so that you can manage and monitor all your campaigns in one place.

The whole methodology helps businesses to attract, close, convert and delight inbound leads through the three stages of the buying cycle (awareness, consideration and closing). This process cuts out any wasted time and effort spent trying to shout out to attract prospective leads. Instead, the Six & Flow and HubSpot way brings those people to you.

 

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Working with a platinum HubSpot agency

So, why choose a platinum HubSpot partner specifically to manage and deliver your inbound marketing campaigns? One key factor I'd like to highlight first is that the Partner Tier program is designed to acknowledge those agencies that not only bring the inbound message to their clients, but also those who executed inbound marketing services to the highest possible standards.

Read more: Our guide to working with a HubSpot partner

 

Here are six key reasons why I joined Six & Flow, and why you should consider us as an agency:

  1. The wealth of knowledge that we hold is unlimited, and our truly talented team add real value to the business objectives of our clients. We are all HubSpot certified, and have extensive knowledge of inbound marketing as well as other digital services such as Google Adwords, PR, publishing, web development and social media.
  2. We have early access to all of the new Beta HubSpot tools, new inbound tactics and product releases, and we're more than happy to plug them into your campaign, giving your company a clear head start in achieving business goals sooner than later.
  3. The relationship we have with the HubSpot network is tight. We have close relationships with key members and directors throughout the organisation, which supports the great work we are doing as an agency and across the HubSpot community.
  4. We are focused on aligning sales and marketing, as we know this is a vital piece of any sales conversion. A cool feature is the HubSpot Growth Stack that includes marketing, sales, and CRM software. HubSpot frequently come to us to swap knowledge and get our feedback.
  5. Finally, you will be working with industry experts and thought leaders that have serious clout when it comes to input and output around inbound marketing right across the HubSpot network. In a nutshell, you're in safe hands with Six & Flow!

 

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