Tech Stack Updates and Product Releases - 29th May

It feels as though the B2B world is starting to suffer from a bit of webinar fatigue, doesn't it?

But it's not the webinars fault. A well targeted, relevant webinar is as helpful now as they have ever been. It's the fact that they are the default format now, there are so many of them.

Speaking of being targeted and relevant. Let us draw your attention to HubSpots new ABM tools.

The new properties for target accounts, buying roles and Ideal Customer Profile tiers mean we can leverage the existing sales & marketing hubs to deliver a highly personalised buying experience to top tier prospects. The new reporting templates are ??as well.

1. Product Launch: HubSpot AMB tools
2. New beta: Typeform quiz builder
3. Pricing Update: Drift for early-stage startups
4. Product Update: HubSpot increase reporting limits
   

   

   1) Product launch: HubSpot ABM tools

   A couple of months ago we mentioned there was a beta running for HubSpot's ABM tool. Drum roll please... Its now live for Marketing and Sales Pro customers!

   Getting your ABM strategy set up using HubSpot tools is intuitive and fast.

   Utilise the out-of the box tools including reporting, properties and lists to identify ICPs, serve them personalised Linkedin Ads and nurture workflows depending on whether they are a decision maker, budget holder or champion.

    

   

   2) New beta: Typeform quiz builder

   If you look on Google Trends, the search for 'make a quiz' has quadrupled over the past 12 months.

   They are an engaging and powerful tool. But previously quizzes were pretty fiddly to build in Typeform so the Product Team went back to the design table to create a builder thats incredibly powerful and easy to use.

   Find out how you could use quizzes in your strategy and start building!

    

   

   3) Pricing Update: Drift for early-stage startups

   Early stage startups can apply to get 93% off standard Drift pricing if you're less than 20 people, and have less than $2m in funding.

   Just a few years ago they were a small and scrappy team too trying to build a platform and know it's all about getting your users to that “aha” moment.

   This is a great opportunity to 10X your startup for the price of 10 x flat whites a month.

    

   

   4) Product Update: HubSpot increase reporting limits

   Ahhh a welcome update!

   HubSpot have more than doubled the limit on reporting dashboards; Starter: 10 (previously 3), Pro: 25 (previously 5), Enterprise: 50 (previously 25).

   Plus more reports per dashboard for Pro accounts. Now the sky is the limit, not your HubSpot cap, when it comes to reporting on your activity.

   What more could you want? Start reporting now.