Tech Stack Updates and Product Releases - 3rd April

1) Product launch: Videoask by Typeform

Think online forms but instead of text you use video to ask the questions and respond to answers. Videoask builds engaging user journeys that feel like conversations. It's so conversational its pretty much face to face. Respondents can reply back either with video or, if they are camera shy, they can reply via audio or text.

Creating this engaging user experience is simple, all you need to do is:

• Create a videoask in seconds.
• Set your answer type: Video, Audio, Text, Multiple choice or Calendar.
• Share the link with your audience.
• Collect responses from any device.
• Follow up via video to start a conversation.

Are you mind blown?

2) Video: B2B events - from physical to virtual

This video provides great insights and analysis into the impact of the coronavirus pandemic on event strategy for B2B businesses across the globe.

Jillian Ryan, eMarketer analyst, discusses the edge that tech-savvy companies, like Google and Adobe, have over other sectors as the shift to virtual events and meetings takes precedent.

A great watch explaining the overall impacts and to see how businesses are bouncing back and rising to the challenge. Is your business running virtual events?

3) Webinar recording: Using video in this new contactless world

Last week we hosted a webinar with the team at Vidyard to discuss how video can support your sales, marketing and services during this difficult time.

With no more physical events or meetings, sales and marketing now need to be 'contactless'. Video is consumable, engaging and it humanises your brand, something that should be a focus in the next 12 months.

We set out to answer the question: How do you build those same lasting connections and how to you sign new business?

If you missed out check out the recording...

4) Podcast: Humans Come First by Rich Wood

You read that right, our Rich has just launched a new podcast. The title of the first episode is "Using a global crisis as your marketing trigger (makes you a d*ckhead)."

I bet you've seen tonnes of examples of brands getting their messaging right and so so wrong. They talk about how to reframe your messaging in order to be sensitive and empathetic not sleazy and pathetic. Well worth a listen!

5) Product update: Drift Video Pro FREE for education and not-for profit's

Drift have made there video pro tool free for teachers, students and not-for-profit organisations. After a recent rise in teachers and students using the tool to continue learning during this time, Drift have decided to give this resource away for free to help support those affected by Covid-19.

If you know any teachers, students, tutors or organisations this could benefit, please do share it.