Blogs
Birds of a feather - Using Twitter to build and target personas
6 minutes readIf you want to achieve any marketing aim then biddable is a great way to boost our activity however,...
Boost paid search conversions with Pay Day bid modifiers
4 minutes readWe all know the feeling of being paid on the last Friday of the month. The joys of a "millionaire’s ...
Facebook and Twitter behavioural targeting supercharge your content
5 minutes readFor the digital marketer, Data is king: behavioural targeting, data analysis and collection should b...
Facebook Lead Generation Campaigns just Nailed the Customer Journey
4 minutes readFacebook lead generation campaigns just got even better. The newest rendition is now attempting to u...
Campaign suffocation - When too much biddable media kills performance
4 minutes readWhen building out paid social accounts, pinpointing those perfect customers with laser accuracy is w...
Facebook's Local Awareness Ads - 'Content within your community'
2 minutes readYou may have noticed that Facebook have been shaking things up a bit (so much so that Google are now...
How to get Psychographic information about your customers?
6 minutes readWe’ve harked on quite enough about how important psychographic information is to your marketing and ...
Psychographics are your friends (and boost conversion like a rockstar)
3 minutes readPsychographics help you make friends - with your audience. They're the study of your audience's pers...
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