Six & Flow gets ready to host the Leeds HubSpot User Group in 2018!

As huge HubSpot geeks, we’re very excited indeed to host the Leeds HubSpot User Group in 2018. Put Thursday 22nd March in your diary, and keep reading to discover why you should be equally as excited to attend.

HubSpot User Groups (or HUGs for short!) have been set up all around the world to help businesses use HubSpot to their full potential. From Tokyo to Toronto, from Panama City to Paris, from Helsinki to Houston, there’s a HUG for everybody.

However, if you’re based a bit closer to us, we’d love for you to join us in Leeds to chat about everything relevant to being an inbound marketer, and more specifically a Northern marketer. It often feels like London gets all the attention, doesn’t it? However, HubSpot recognises the potential of the Northern Powerhouse, and as a result hosts several HUGs well above the Watford gap. We can't wait for our Leeds HUG to join the fray.

What is a HUG?

According to the Oxford English dictionary, a hug is to “squeeze (someone) tightly in one's arms, typically to express affection.” Don’t worry though, this isn’t part of our plan.

HUGs are somewhere between an extension of HubSpot’s direct customer support and a business networking event. Basically, we gather a bunch of people who either use HubSpot or are thinking about using HubSpot, and share all sorts of knowledge, advice and training.

Who HUGs?

Anyone who is interested in learning about inbound marketing and HubSpot is welcome at a HUG. You don’t have to be a HubSpot partner to attend, and even if you are, you’re more than welcome to bring any colleagues or friends that you think might benefit too. This isn’t fight club – you can tell anyone you like! We want new people to come and join us. 

You won’t get a HUG led by an inexperienced and uncommitted HubSpot user, either. Instead, HubSpot sets up HUGs with agencies and other companies that have proven themselves as experts. After all, HubSpot doesn’t want any old bloke off the street leading these events!

We’ve been lucky enough to be invited by HubSpot to lead the Leeds HUG, and share our knowledge of HubSpot and inbound marketing across the North.

Six & Flow is only the fourth Northern agency to become a platinum HubSpot partner, so we like to think that we’re helping to spread the inbound marketing trend across the UK. We are also the first Certified HubSpot Trainer in the UK, which means we’re able to deliver training the ‘HubSpot’ way on a range of activities, from inbound to sales enablement.

How do HUGs work?

Well, you start by opening your arms wide and… sorry, wrong kind of hug.

Anyone attending our Leeds HUG can expect to learn about the latest HubSpot tools, inbound marketing best practices, campaigns that have worked really well and problems that may have surfaced elsewhere.

All HUGs are led by an experienced HubSpot partner, with someone from HubSpot often dropping by too. Guest speakers can also feature, and attendees will be given the chance share their own questions, ideas, worries and success stories.

There won’t be any mandatory homework or preparation for you to do, just bring your biggest niggling HubSpot questions and proudest inbound marketing feats.

Why should I HUG?

Knowledge is power, and in attending any HUG you give yourself the opportunity to gain more marketing wisdom. You can meet other HubSpot partners in your community, share inbound marketing tips and stay bang up to date with the latest industry developments.

Erin Borgerson, former co-leader of the HUG in Chicago, explains it very well indeed:

“Being part of the HubSpot community has helped me grow not only as a marketer, but as a business professional. I love being able to immediately implement takeaways and advice from my fellow HUG members and implement them into my own marketing practice after each meet up.”

Sounds good, doesn’t it? If you’re based in Yorkshire (or even further afield, hop on a train) join us for Leeds HUG on Thursday 22nd of March, and enjoy an evening of seeing new faces, sharing stories and swapping skills. Sign up here for more information.