Growth Summit 2024: What You Missed & Why You Can’t Miss 2025

You know that feeling when you're scrolling through LinkedIn, seeing photos from an event you missed, and your stomach drops? That's exactly what happened to those who skipped Growth Summit 2024. 

Last year's summit wasn't just another corporate gathering – it was the ultimate growth strategy playground where B2B's finest minds came together to reshape the future of business growth. 

From the first sip of morning coffee to the last celebratory drink at the after-party, every moment was an opportunity to learn, connect, and level up. Attendees walked away with actionable strategies, fresh perspectives, and pages of notes filled with ideas ready to be implemented.

Want a peek at what you missed? Check out our highlights from 2024:

 

Keynote Highlights

Customers, Fans, & Growth – Joe Glover, Co-Founder of The Marketing Meetup, reminded us that keeping customers and turning them into advocates is just as important as acquiring new ones. Word-of-mouth isn't just a nice-to-have, it's a growth engine.

Why Customer Success is Indispensable to Your Business – Kay Mukherjee, Global VP of Customer Success at Splunk, shared five game-changing lessons from a decade in Customer Success, proving how CS drives retention and revenue.

The Year of the Buyer – Malvina El-Sayegh, Director of Revenue Enablement at Oyster, explored how B2B buying has evolved—buyers now spend 95% of their journey without a salesperson, and sales teams need to adapt fast.

The Day You Become a Better Writer – Harry Dry, Founder of MarketingExamples.com, turned the art of copywriting into a science with interactive puzzles and exercises that left attendees inspired (and maybe a little competitive!).

From Growth at All Costs to Data-Driven Strategies - Mark Barry, VP of Sales and Managing Director, EMEA at HubSpot, dove into moving away from the high-risk 'Growth At All Costs' approach and the benefits of sustainable, data-driven growth models that prioritise long-term success over short-term gains.

Must-Watch Panels

The Evolution of Customer Support – Andy Turner (Outreach), Jennifer Yorke (Ometria), and Jaeger Dyble (Six & Flow) explored how proactive customer support is the new gold standard, with data-driven teams predicting customer needs before they arise.

Broadening Marketing Impact in 2024 – A powerhouse panel featuring Jo Scalpello (Trafalgar Entertainment), Auberie Marceau (Dialpad AI), Maegan Toups (Airswift), and Sarah Moonje (Six & Flow) dove into the marketing trends CMOs can’t afford to ignore this year.

Growth At All Costs Is Dead. Now What? – Peter Lorant (HubSpot), Emily Greenhalgh (Typeform), and Rob Sale (Six & Flow) tackled the transition from aggressive, unsustainable growth strategies to long-term value-first playbooks.

GTM is Failing to Scale - Dan Remedios (Revecue) and Richard Wood (Six & Flow) sat down for a fireside chat to emphasise the need for companies to recalibrate their strategies by leveraging granular data to identify successful engagement methods, understand customer needs, and optimise go-to-market efforts.

Oh, and Did We Mention Networking With The Finest Minds?

Beyond the sessions, Growth Summit 2024 was packed with opportunities to connect. Coffee breaks weren’t just for caffeine, we saw leaders from different industries enthusiastically coming in to spark meaningful conversations and exchange ideas with like-minded professionals. The day wrapped up with an after-party that continued the networking in a more relaxed setting, where attendees could build relationships that extended beyond the event.

What’s in Store for the Growth Summit 2025?

This year, we are diving into business transformation, where AI becomes not just a tool but a collaborative partner in driving innovation. Attendees will gain valuable insights into how AI is reshaping decision-making, customer engagement, and sales strategies.

The Big Reframe: AI's Impact in 2025

No longer a substitute for human effort, AI is now a collaborator that amplifies our ingenuity, making marketing more personalized, customer success more proactive, and sales more consultative. The Big Reframe is not just about technology; it’s about reimagining business strategies in a way that’s connected, intelligent, and responsive to the fast-evolving digital landscape. This summit will help you understand and embrace this shift, positioning your organisation to lead in the AI-powered future.

Marketing – AI is revolutionising marketing through hyper-personalisation and dynamic content, making it more responsive and data-driven. But how do we balance automation with authenticity and create strategies that connect on both human and technological levels?

Sales – AI is transforming sales from transactions to building deeper client relationships with tools for predictive insights, lead prioritisation, and personalised outreach. But how can sales professionals keep the human touch while collaborating with AI?

Customer Success – AI is shifting customer success from reactive to proactive, anticipating needs and delivering real-time solutions. The challenge is ensuring these systems prioritize the customer’s best interests while maintaining the empathy and trust customers expect.

Don’t Miss Growth Summit 2025!

The good news? You don’t have to miss out this year. Growth Summit 2025 is set to be even bigger, and Early Bird tickets are LIVE until April 3rd!

Secure your spot now and get:

Complete access to all sessions, entertainment, food & drinks, and networking opportunities. Get a 25% team discount when booking together!

Alternatively, we also have VIP passes available, which gets you all the benefits above along with:

Fast-pass badge collection, priority seating, VIP lounge, pre-event networking, exclusive SWAG, and, of course, the legendary after-party & open bar.

Lock in your ticket before prices go up: Growth Summit 2025