Five superpowers of a HubSpot partner

Six & Flow is a proud HubSpot partner agency, set to attend our third Inbound conference in as many years of existing as a marketing agency. Cut us, and we bleed orange (don’t hurt us though please)

As a result, we’re well practised at explaining the benefits of HubSpot to current and prospective clients. 

We don’t just do it for the sales credentials, mind. We genuinely want our clients to enjoy more effective marketing campaigns. On top of this, it makes us look pretty fantastic when we can bamboozle their boss with incredible business insight and all sorts of statistics.

So, here’s just a few of the many superpowers that a HubSpot partner can offer…

Supersonic hearing 

Social monitoring means that we can effortlessly keep an ear out for what’s being said by leads, customers, competitors and any other notable industry figures. 

Using HubSpot’s social inbox tool, we can also monitor our client’s own social media feeds and even reply to comments on their posts. As a result, clients can develop an online presence as an industry thought leader without constantly checking their Twitter, Facebook, LinkedIn and Google+ accounts.

We have all of Six & Flow’s social media accounts linked up to HubSpot. As a result, there are several sets of eyes on our feeds at all times. If a lead leaves us a comment or asks a question, we can jump on it as quickly as possible.

Reading minds

Click rates, conversion rates, other trends all help us to understand what customers are thinking, what they like and what turns them off. By tracking results for pretty much everything, and split testing new ideas, we can learn what our client’s audience prefer to engage with. All without ever actually asking them!

For instance, we look at the open rates and click rates of every marketing email we send through HubSpot. Using this information, we can work out what messaging and imagery leads respond best to, and where they tend to click on an email layout. 

Predicting the future

Using workflows, we can serve content to leads just when they want it – even before they know they want it. Intuitive nurturing workflows can provide blogs, downloads and other titbits at appropriate times, supporting leads with relevant and engaging content.

We’ve set up lead workflows for several clients that operate the high net worth space. Lead conversion can often take some time in this sector, so workflows can lend a helping hand in the long lead nurturing process.

Cat woman agility

Different content is suited to different personas at different stages within the marketing funnel. Thanks to all the tools available to a HubSpot partner, we can filter leads to match buyer personas, and effortlessly weave together complex workflows to suit their needs.

Yoda-like wisdom

We understand where we are in the world. That is, we understand where your business sits in regards to keyword ranking, domain authority and competitive analysis. HubSpot tracks these values over time, so we can see just how well our client’s campaigns are performing.

This data feeds into our monthly reporting for client campaigns. We can easily review all the moving parts and identify any areas in need of attention.

The wealth of information also supports our planning for the month ahead. We can tell you about keyword ranking opportunities, what your biggest sources of leads are, and where leads are dropping out of the marketing funnel.

Gain superpowers with a HubSpot gold partner

If you’d like to speak to a HubSpot partner in the UK, look no further. We’ve grown up as an agency with the sales and marketing automation platform is now virtually part of the family.

We’re proud of our northern roots as a Manchester HubSpot partner, but we like to travel too! Give us a ring and we can explain how our inbound superpowers can benefit your business.