10 secrets to high quality inbound sales leads

We wholeheartedly believe that an inbound sales strategy is key to any brand looking to win a greater number of high quality customers. And... we can prove it. Time and time again.

The overall inbound theory is so much better than outbound marketing. It can be more cost effective, build stronger relationships between you and your customers, increase your authority as an industry voice, engage customers in a more creative way than cold calling and much, much more.

Don’t believe us? We’ve been writing blogs for months discussing the secrets to getting stronger inbound sales leads through methods such as persona creation, biddable media, social targeting and other tactics.

Inbound marketing can help you grow your business by:

Understanding your social audience and letting it breathe

High quality sales leads can be gathered almost instantly with biddable media, but it really pays to understand algorithms, consumer data and stagger your campaign, adjusting it as time passes to get better results. Achieving high quality sales leads isn’t just a case of pouring money into your social accounts. Too much social targeting can lead to campaign suffocation and advertising burnout amongst the leads you want to attract whilst draining your budget at the same time.

Read the blog here: "Campaign suffocation" - When too much biddable media targeting kills performance

Nurturing targeted leads with social media marketing

Social media is the perfect antidote to spam advertising, but it needs a strategic approach to get your company in front of the right market and attract them in creative ways. A key part of that nurturing process when targeting quality leads revolves around small interactions and engaging with people in creative ways across your social platforms to build trust and create a human presence for your brand.

Read the blog here: "Do small things with great love" - How to use paid social media to nurture your customers

Using personas and social insights to target high quality sales leads

Inbound marketing can solve the problem of sales floors wasting time on dead leads and buying expensive, out-of-date data lists. The cleverer you are with your biddable budget, the more likely you are to get in front of the quality leads that will help your business grow. This is where building personas comes in to help you discover more about your social audience and where it spends its time online, complementing that information with social data to improve your chances of success.

Read the blog here: “Know Me Better” Using Paid Social Media Insights to Boost Relevance

Engaging with quality leads and convert them

Engagement or conversions? Some brands have different definitions of success, but the truth is that success is likely to come even quicker if you put some budget into a biddable social media marketing campaign. Both have their benefits, and paid social media can help your content reach new audiences and start a conversation as well as funnel stronger, more targeted leads to the pages on your site that matter most to increase revenue and improve your conversion rates.

Read the blog here: Engagement vs Conversion: The Paid Social Media Conundrum

Learning more about the psychology of your market

We’ve talked about personas and how important they are when it comes to targeting the right people in your biddable media campaigns, but how do you go about getting that information? Psychographics can add meat to the bones of your demographics and identify certain reasons and motivations behind their consumer actions. Psychographics help you to better define your audience, target the right leads and keep your biddable media budget down as time goes by.

Read the blog here: Getting the good stuff: How to get Psychographic information about your customers?

Filtering the good social leads from the bad

Wouldn’t it be perfect if every lead was a quality lead? If it was then your ROI would explode and you’d be spending very little money on your biddable media campaigns. It’s a perfect world situation that you can actually work toward though, if you put some quality control into your social inbound marketing efforts to filter the good leads from the bad. Custom questions, user polls, user generated content and the overall user journey can are all key to better refining your biddable strategy.

Read the blog here: Inbound lead quality control - the making or breaking of your campaigns

Improving your ROI with simple social lead nurturing

Did you know that putting some budget into your social biddable media campaign and working on your lead nurturing strategy can increase your sales by 29%? Nurturing simply means caring; engaging with quality leads and interesting them with creative content are crucial parts of your social marketing campaign, complementing your persona segmentation strategy and delivering a bespoke experience is the best way to improve your sales and brand reputation.

Read the blog here: Increase sales by 29% with a little lead nurturing love [infographic]

Getting the most from your paid Facebook strategy

Facebook is arguably the best social media platform out there for biddable targeting and attracting high quality sales leads. The depth of targeting Facebook allows has transformed the growth potential of brands across the world, but it needs an experienced hand to analyse the data, reach out to the right people and – ultimately – keep costs low. How you shape your traffic and nurture your leads is key to success on Facebook and making your campaign profitable.

Read the blog here: Three ways to make your Facebook lead ads campaign work

Building a stronger online presence with biddable inbound marketing

There’s a lot of competition in certain industries online, and inbound lead generation complemented by a creative biddable media campaign is one of the best ways to set yourself apart. You can also build a creative niche for yourself amongst high quality sales leads through search and social retargeting to appear in front of you customers and keep in their minds across different platforms when they’re online to build a stronger brand awareness.

Read the blog here: Using Online Lead Generation to Carve Your Niche and Create Your Buzz

Finding greater depth than demographic stereotypes for success

Demographics are indeed important when creating personas and building a list of quality leads you want to target with search and social biddable media campaigns. They aren’t the be-all and end-all though; the internet is helping people and groups discover more about themselves and create new identities. You have to look beyond demographics and stereotypes to other trends and consumer data to truly reach out to the people who matter most to your business’s growth.

Read the blog here: WTF is Post Demographic Consumerism?

Conclusion

So, there you have it a mini library of resources to help you find quality Leads. If you are interested in the affect that high quality sales leads have on a business, then look at our case study on How we helped an investment company get a 3,000% ROI in the space of six short months. We also future proofed the company against future EU data regulations and helped to boost their authority amongst sophisticated investors in the alternative sector.

Read the case study here: Online Lead Generation and Nurturing Achieves ROI of over 3,000%