Lead Scoring

Nov 14, 2024 / Take your lead scoring to the next level with HubSpot's new and improved system! Key Features: Intuitive Display: Lead scores now prominently appear on the contact record for easy tracking. Score History: View how a lead's score has evolved over time and what activities contributed. Fit & Engagement Scores: Separate fit and engagement scores for more precise insights into your leads' potential. Customisable Scoring: Set thresholds, group leads by tags (e.g., Hot, Cold), and prioritise based on the best fit for your business. Inclusion/Exclusion Lists: Say goodbye to negative scoring—now use inclusion and exclusion lists for cleaner scoring logic. 📊 Whether you're handling high or low volumes of leads, this update helps your team focus on the most promising prospects.