Sales Hub
Dynamic Sequences
2MIN
07 February 25
A new type of sequence that starts with automation and adds manual task steps only for contacts who engage with your initial outreach. Currently, sequences follow a fixed path, delivering the same content, through the same channels, at the same pace for every prospect. While personalised, multi-channel outreach drives better results, it’s often time-consuming and hard to scale. Dynamic sequences solve this by automating emails and reserving manual follow-ups for engaged contacts—helping reps focus their efforts on the most promising leads.