Custom Lead Properties

May 16, 2024 / Prior to this launch, customers were only able to use the default properties available on the lead object. However, many organizations have complex sales processes that require modifications to our out of the box leads model. Examples include.... Additional properties that need to be captured when a lead is created Properties of objects associated to the lead that need to be synced to the lead record for routing, reporting and more Required properties that need to be captured before creating, qualifying or disqualifying a lead to ensure proper data hygiene and accurate reporting