CRM
Identify Buyer Intent with Breeze Intelligence
5MIN
13 November 24
November 13th, 2024 / Know what high-fit accounts are visiting and showing intent on your website. Powered by reverse-IP and enrichment data sources and your own HubSpot Smart CRM data, buyer intent tells you which companies in your target market(s) are ready to buy—regardless if they’re already in your CRM or not. Set target markets - Identify your target markets using key company attributes like industry, company location, employee count, technologies used by the company, annual revenue, and more. Set intent criteria - Choose which pages on your site are most important to you for signalling intent. Company Keywords - Use 1,500+ company tags to narrow in on specific types of companies within industries, like“Bean Farming” within “Agricultural Products”. Intent orchestration - Quickly add new company records to your CRM, analyse page view data, save your filtered views, and build workflows off of your results. Automate Actions from Buyer Intent - Trigger workflows by adding companies identified in buyer intent to HubSpot lists. For example, automatically assign high-fit, high-intent accounts you discover to your reps to take the next actions, and create notifications to stay in-the-know of new promising opportunities.