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Anniversary Filters
2MIN
20 March 25
HubSpot now lets you filter contacts by recurring dates like birthdays and anniversaries, no workarounds needed. Previously, setting up anniversary-based filters required a calculated property, which was complex and prone to errors. Now, you can simply select a date property, choose an operator, and filter by "exact anniversary date" or "relative date anniversary." This makes it easier to automate emails for renewals, birthdays, and other recurring events, saving time and reducing errors.