A/B Testing for CTAs

HubSpot now allows A/B testing for CTAs created in the new editor, enabling users to compare two variations based on clicks and views. With a 50/50 traffic split, marketers can optimise CTAs using data-driven insights to improve conversions. This highly requested feature, previously available for Legacy CTAs, helps refine button and popup designs for better performance. Currently, A/B testing is limited to website CTAs, with email CTAs not yet supported.