HubSpot for Higher Education
Attract more applicants and grow enrollment.
Tactics, such as word of mouth and direct mail, that universities have historically relied on are no longer effective. Educational institutions need a CRM that offers deeper insights in order to deliver the right message at the right time.
The reality of a cobbled tech stack
Lack of visibility into the prospect's journey
For higher education institutions, prospective students and potential donors are left with a frustrating experience caused by redundant messages delivered at the wrong stage of the application or donor process.
Limited transparency across teams
Your internal stakeholders are left to use tools for different marketing and enrolment management purposes that are siloed and cause a disconnect.
HubSpot offers a tool that will enable you to deliver exceptional experiences and report on the bottom-funnel ROI. You need a platform that will offer insights before and after an inquiry form is submitted.
HubSpot: A connected platform to attract quality students
Educational institutions can leverage HubSpot’s growth stack to develop the right strategy that results in more qualified candidates and enrolled students.
- Content: Align departments within one connected platform to create a consistent content strategy that drives awareness.
- Messaging: Deliver consistent, omnichannel messaging across email, live chat, social platforms and other touchpoints.
- Automation: Nurture students and potential donors, scale prospecting, and enhance website activity that launch communication flows.
- Reporting: Focus on the marketing and sales efforts that lead to positive ROI.
- Data: Leverage data across the prospective student’s experience and connect top-funnel efforts down to actual enrolled students.
Integrations for Higher Education
HubSpot for your higher education stakeholders
Marketing teams
Leverage a CRM-powered marketing platform to grab attention, engage new prospects and nurture relationships.
Admissions teams
Build a custom pipeline and focus your efforts on inquiries that demonstrate high intent.
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Operations teams
Build a single source of truth by connecting HubSpot to other applications within your tech stack such as your SIS or application system.
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Our approach to Higher Education marketing
Strategy
Our educational marketing strategies are designed to tell your brand's story, attract leads, and drive applicants.
Implementation
We strive to optimise your processes and martech stack so that your team can execute that bespoke strategy.
Training
By aligning your marketing and admissions teams and offering stakeholders HubSpot training, your university will be enabled to continue bringing in and retaining more students.
