Modernising Inbound for continued success

We took charge of their content and inbound marketing strategy with the goal of increasing web traffic and leads through the website. Airswift already had a retained PR agency and a large library of high-quality content, including original research reports, but needed help to bring this content production in line with inbound best practices to create a consistent stream of website traffic and leads.

Workshop & Strategy

First, we ran a number of workshops with all the key internal stakeholders across every part of Airswift’s business (marketing, recruitment, senior management and compliance) to create our initial key marketing personas.

Inbound Implementation

We worked with Airswfit to create optimised buyer journeys, a pillar page and topic cluster strategy, social media structures, paid search and paid social engines and conversational strategies to accelerate lead generation and improve overall UX.

Additional Support

Following the ongoing success of our inbound lead generation campaigns, Airswift brought us in to promote their annual Global Energy Talent Index (GETI) report. We helped Airswift generate more than 1,500 contacts within the first four days of the report’s launch.