If you've read literally any of our blogs before, you'll know that we're a HubSpot partner agency. So maybe we have a vested interest in this subject. However, we firmly believe that in some way or another, HubSpot will help your business.
However, there is only so much I can whilst selling Hubspot that you won't take with a pinch of salt. So, below are a few points you should consider when deciding whether to work with a HubSpot partner agency (like us).
JAN 2017 UPDATE: We've made it! Six & Flow is delighted to now be a platinum tier HubSpot agency, the second agency in Manchester to earn this prestigious title. We also became the first officially Certified HubSpot Trainer agency in the whole of the UK, and one of only a handful in the world. Read more here.
Whether your company operates in the digital sphere, or you just market online, there's a strong chance you use multiple social media channels to promote youself. Wouldn't be nice and convenient for you to have one place to monitor your social feed, schedule all your posts and track their interactions?
With HubSpot, you can organise everything in advance, keep on top of responses to your posts, and even analyse website traffic created by your social posting. Save time, reduce effort, and maximise your results.
However, perhaps your company lives under a rock and doesn't use social media. Perhaps you attract and communicate with leads through more traditional methods, such as cave paintings and smoke signals. In which case, HubSpot may not be of so much use to you.
Does your company have a dedicated marketing executive whose sole job is to look after your blog? If you do, you may be happy as you are.
However, if you don't have these resources to spare, you might benefit from HubSpot's blog platform, which allows you to upload, schedule and optimise blog posts. Check articles are optimised for the right search engine results, add a call to action which encourages leads to share their details, and keep an eye on blog performance and optimisation once published.
Either or man, whatever works for you.
WordPress is great. It’s the first content management system I ever worked with, and it's easy enough to find decent themes you can install.
If you’d like to be able to easily build your own website with similar drag and drop options, though, HubSpot has the answer. HubSpot's content optimisation sytem (COS for short) will optimise your website for every device, personalise content for every visitor and integrate with all your other HubSpot marketing tools.
Take a look at this blog post by our very own web design expert, Chris, for a more in-depth comparison of WordPress and HubSpot.
How many clients or customers do you currently have? Enough that you can keep a track of them all manually? Would you not prefer if you had a few more though, a bit of extra revenue would be nice, no?
Okay, so getting more customers is generally considered a good thing for pretty much any business. However, once you have a steady stream of leads coming in, it can be tricky to keep track of them all, and there are limits to what any human can achieve with nothing but an excel spreadsheet.
Imagine the day someone invents an online platform which keeps track of every lead that hits your website. Not only does it collect names, email addresses and phone numbers, but it also tracks email opens, website page views, social media interactions with your company - the lot. Just imagine if all this information was then put together to be accessed whenever you needed, and could be used to segment a whole range of marketing activities.
Would probably be pretty helpful, right?
I am a very impulsive, fly-by-the-seat-of-my-pants kind of guy, who happily predicts that most things will be alright in the end. This isn't the best attitude to have if you're responsible for running a business, though.
If you're happy counting up monthly, quarterly and annual web visitors, leads and customers on your fingers, then great, you might not need HubSpot after all. Estimate your profits for the year, give your accountant a ballpark figure, and take the rest of the week off.
However, most businesses we come across are in need of a few more details to track, analyse and plan their marketing campaigns. Luckily, HubSpot includes comprehensive tracking and reporting tools, which shows everything you need to know about your business in beautiful visual dashboards.
No more digging around for mysterious statistics - all the facts and figures you need are at your fingertips.
So, perhaps one or more of the above points has struck a nerve and made you think, oh boy, might need something like that. If not, I'd still recommend that, as your business grows, you look into HubSpot as a tool to accelerate and support your work.
To find out more about find out how marketing and sales automations can help your business, and how Hubspot could change your life (I'm really not exaggerating) get in touch with Six & Flow today.