Well, here we are, I may as well clue you in on how my first month with Six & Flow has been. Here’s what I’ve learnt about the inbound marketing process, what I’ve learnt about our clients, and in line with the core value of growth, where I intend to be myself a little further down the line.
As an experienced inbound marketing agency, we’ve worked with brands from all backgrounds to deliver bespoke inbound strategies across a variety of channel. We help people better identify and attract those who matter most to their growth ambitions. Want to know more? Read “Lessons from an inbound marketing agency”.
A lot can happen in a month. So much can change for the better or for the worse, or not necessarily either way at all.
I read once that, as humans, we are psychologically built to avoid change. We like reliable, tangible, familiar. We like what we know and what we are used to. The scariest thing about the unknown isn’t always what’s out there – it’s just not knowing.
So, big change can be daunting and even overwhelming. Changes like, for instance (and with shocking coincidence), starting a new job…
I’ve previously mentioned what it’s like to work for an inbound marketing agency, and how this style of marketing in its definition was new to me. Whilst I’ve not collected my 10,000 hours’ master black belt yet, the training and certifications that HubSpot provide have more than brought me up to speed with the rest of the team.
I’ve also learnt in essence why inbound marketing is so powerful when done right.
We build personas of the ideal customer. We tailor literally everything to the people who need or want our clients’ services. The content is written with them in mind. The social is built around where they spend most of their time. Everything is all done with the aim of helping the modern day consumer to make an informed decision.
We help our clients to become a source of knowledge for their customers, an industry influencer as it were. Then, when the product or service proves to be as good as we have expressed, the customer feels happy going forth with a purchase because they know they have done their homework.
I am also currently writing a blog post for Six & Flow around sprints, going into greater depth about how we use this system in our weekly work. We have heavily tailored the original method to suit the needs of an inbound marketing agency, but I learnt a lot reading this book on the subject written by three blokes from Google. It’s definitely worth a look if you’re keen to find ways to deliver more with less.
One of the biggest challenges facing any account management role is having to learn the different requirements of each account, what the client needs and when they need it. Too much communication and they feel pestered. Not enough and, well, no one likes checking their phone and seeing no new texts. Happily though, the sprint process can help to manage client communications and demonstrate our value.
However, striking the perfect balance is easier said than done, and does not happen overnight. As we take on new clients, these new connections require new learning. In the wise words of Harry Potter’s Alastor Moody, “constant vigilance is required”.
So what comes next for me, and where I will be in three or six months’ time, heaven only knows. However, considering the way that Six & Flow is set up as a company, I know that the only way is up.
As an experienced inbound marketing agency, we’ve worked with brands from all backgrounds to deliver bespoke inbound strategies across a variety of channel. We help people better identify and attract those who matter most to their growth ambitions. Want to know more? Read “Lessons from an inbound marketing agency”.