Strategic Go-To-Market Blog | Six & Flow

How to Attract Talent with Recruitment Marketing Using HubSpot Content Hub

Written by Manveen Kaur | 29 January 2025

Recruiters, we get it; with candidates becoming more informed and clients demanding more - it's not the same anymore. Your success relies on building a robust pipeline of candidates, maintaining high placement quality, and, crucially, meeting client expectations. Gone are the days when traditional recruitment methods alone sufficed. Now, to truly thrive, you need a stronger edge—and that’s where recruitment marketing steps in.

But what is recruitment marketing exactly? For agencies, it's all about applying marketing principles to your recruitment strategy. It’s not just about finding candidates; it’s about attracting, engaging, and nurturing both candidates and clients alike. It’s about creating value at every interaction, with the ultimate goal of becoming the go-to partner in hiring decisions.

Leveraging tools like the HubSpot Content Hub, you can transform your recruitment marketing efforts. With HubSpot for recruitment, you’re not just creating content; you’re strategically managing, personalising, and measuring its impact to draw the best talent and strengthen client relations. Here’s how you can use recruitment marketing and the Content Hub to attract top-tier talent, engage clients, and streamline your overall recruitment process.

 

1. What is Recruitment Marketing for Agencies?

Recruitment marketing involves using marketing strategies to make your agency more appealing to both potential candidates and clients. Think of it as positioning yourself as a trusted advisor in a crowded recruitment space rather than just another agency vying for attention.

Why is Recruitment Marketing Essential?

Today’s candidates and clients are more informed than ever. People don’t just respond to generic job ads or cold outreach anymore. Candidates want transparency, access to opportunities tailored to their skills, and personalised guidance. Meanwhile, clients are seeking not just a provider but a recruitment partner who understands their industry, challenges, and goals.

This is where recruitment marketing comes in. By employing strategies such as targeted campaigns, valuable content, and personalised messaging, your agency can:

  • Attract Better Talent: Through SEO-optimised job posts, high-quality blogs, and educational videos.
  • Nurture Relationships: Build trust with both candidates and clients by showcasing expertise and providing ongoing value.
  • Stay Competitive: Stand out in the market by offering the personalised, tech-driven experiences modern consumers expect.

 

How HubSpot Content Hub Fits Into Recruitment Marketing

HubSpot’s Content Hub merges creativity with technology, enabling your team to create, share, and measure content that appeals to candidates and clients. It simplifies content management for recruitment marketing, centralises your assets, and provides intelligent insights that take the guesswork out of your campaigns.

By using HubSpot’s tools, recruitment agencies can bring in more qualified leads (both candidates and businesses), push them smoothly through the recruitment funnel, and convert them into partners or placements.

 

 

2. Attracting Top Candidates with HubSpot Content Hub

Finding ideal candidates is one of the most challenging demands faced by agencies. How can you attract talent with recruitment marketing? By creating content that resonates with job seekers at every stage of their decision-making process. HubSpot’s Content Hub gives you the ability to create and distribute content that positions your agency as a trusted partner for candidates.

Tactics to Attract Top Talent

Job Post Templates

You no longer need to reinvent the wheel every time a position opens up. With HubSpot’s capabilities, you can create reusable job post templates optimised for search engines. This ensures your listings always appear at the right time, reaching the right candidates. Focus on clarity, inclusivity, and value in your posts to stand out.

Content Libraries for Candidates

The modern candidate doesn’t just want job listings—they crave guidance. Compile a library of resources like:

  • Blogs on CV building or interview strategies.
  • Guides explaining how to marry their personal goals with job opportunities.
  • Content on navigating industry-specific challenges.

 

With HubSpot, these materials can be easily shared across email, social media, and your website.

Video Campaigns

Video content is rapidly becoming one of the most engaging formats online. Use video to showcase job postings, highlight company cultures, or even share day-in-the-life insights of different roles. HubSpot’s content management tools enable hosting and embedding these videos seamlessly.

Pro Tip: Always include a dynamic Call-to-Action (CTA) in your videos to encourage job applications or candidate sign-ups.

 

 

3. Engaging and Nurturing Clients

While attracting candidates is critical, so is building lasting relationships with your clients. After all, they’re the ones who will return to you for repeat placements and refer you to others. Recruitment marketing should tackle client engagement with the same level of focus.

Ways to Build Stronger Client Relationships

Thought Leadership Blogs

Use the HubSpot Content Hub to create and publish in-depth blogs that position your agency as a thought leader in recruitment. Articles like "Trends Transforming the Talent Market in 2024" or "How to Build the Perfect Hiring Process" can show clients that you have their best interests at heart.

Client-Focused Resources

Expand beyond blogs! Create eBooks, case studies, and checklists tailored to your clients’ industries. For instance:

  • A whitepaper on "Recruitment Marketing for Technology Startups."
  • A downloadable guide to "Streamlining Bulk Hiring in Manufacturing."

 

HubSpot’s tools ensure you can distribute these assets with personalisation, ensuring they resonate with each audience segment.

Personalised Email Campaigns

Segment your clients by their industry, hiring needs, and engagement levels. Then, use HubSpot’s email tools to deliver targeted, meaningful campaigns that address their specific pain points.

Client Pain Point Recommended Content
High turnover rates Guide to Retaining Top Talent After Placement
Slow hiring process Webinar on Accelerating Candidate Screening
Need for diverse candidates Blog on Building Inclusive Workplaces Through Hiring

 

By crafting valuable, targeted content, you turn client challenges into opportunities to demonstrate your expertise.

 

 

4. Streamlining Content Management for Recruitment Marketing

Agencies often juggle dozens of forms of content, from social posts to long-form blogs. Without a centralised content management system, keeping track of it all is a nightmare. That’s where HubSpot Content Hub shines.

Key Features of HubSpot Content Hub for Recruitment Marketing

Centralised Asset Management

Store all your content—blog drafts, templates, graphics, and reports—in one place. This eliminates version control issues and streamlines workflows, saving your team countless hours.

Automated Content Distribution

With this feature, you can automate blog publishing, email campaigns, and social media scheduling. HubSpot ensures consistency across platforms, keeping your agency’s name top of mind.

Metrics & Analytics

Data is key for iterative improvement. See which campaigns drive applications and calculate the ROI for each piece of content. Metrics like bounce rate, time spent on posts, or click-through rates will guide future strategy.

How HubSpot Makes it Easy:

  • Built-in templates for streamlined blog creation.
  • Consolidated analytics reports.
  • Integration with tools like ATS for seamless tracking.

 

 

5. Delivering a Seamless Candidate Experience

The candidate experience isn’t just a buzzword—it’s critical to your agency’s reputation. Candidates who feel valued and supported by your agency are more likely to refer others and return for future roles.

Leverage HubSpot Content Hub to Enhance Candidate Experience

Dynamic Landing Pages

Create customised landing pages for specific roles. Use HubSpot’s user-friendly tools to include interactive features like FAQs, starting salaries, and reviews by past placements.

Educational Resources

Host a comprehensive library of professional development materials. From blogs on career growth to guides on relocating for work, content that empowers candidates builds trust.

Smart CTAs

HubSpot’s smart CTAs personalise offers—like downloadable guides or job “apply now” options—based on user behaviour. This adds a tailored touch that enhances engagement.

 

 

6. Measuring Success with HubSpot’s Content Hub

The final step to any recruitment marketing strategy is measurement. Over time, analytics help refine your efforts so you’re putting resources where they matter most.

  • Performance Metrics: Analyse which content drives applications and client leads. Use metrics like open rates for email campaigns and conversion rates for landing pages.

  • Content ROI Tracking: Identify the content pieces that contribute directly to candidate placements and client sign-ups.

  • CRM Integration: HubSpot’s CRM ensures all candidate and client interactions are seamlessly tracked, offering full visibility into their entire life cycle.

 

By regularly reviewing these insights, you can adjust your approach to get better results, be it optimising content, improving client outreach, or drafting better candidate resources.

 

Final Thoughts

Standing out in a crowded recruitment market isn’t easy, but with the right tools, it’s more than achievable. Recruitment marketing is your secret weapon, and HubSpot’s Content Hub is the ultimate game-changer. From attracting the right talent to solidifying client relationships and streamlining your processes, it equips you with everything needed to succeed.

Not sure where to start? Explore how HubSpot can revolutionise your recruitment process by downloading our free guide today. Together, we can take your recruitment marketing efforts to the next level!