Inbound Sales & Marketing

Leads, leads, leads... For most of our clients, inbound lead generation is the dream, which is why they approach us, an inbound marketing agency.

Unsurprisingly, we favour inbound lead generation, the process of attracting and converting relevant and engaged leads to your company. We learn about the prospect, what they do, what they're trying to achieve and who they are. We're helpful in our approach and importantly, we use the whole inbound process as a way of qualifying individuals as suitable leads and potential customers.

Outbound lead generation methods have become outdated and inefficient, and from May 2018 their legality has been called into question following GDPR coming into force. Needless to say, it's time to ditch the cold calls and spam emails, and adopt a new approach to marketing.

Adopt Channel Mixing

Businesses often get focused in on one channel or area, when in fact a wide targeting scope can increase their exposure. Businesses are also sceptical of using new channels to widen their appeal. Formats such as live video are spreading thanks to Facebook, Instagram, Twitter and other social networks, meaning that early adoption is becoming a necessity for the average lead generation campaign.

With an ever-increasing selection of channels, there is a real need for brands to diversify. It only takes one innovation to change the game, leading to better conversions and profits. Businesses should never pigeon hole themselves to one channel, as they are all potential tools in your arsenal. You wouldn’t ask a handyman to build you furniture with only a hammer, would you? The same needs to go for your inbound lead generation.

Create Content

If you’re committed to inbound lead generation, then creating consistent content creation is essential to the process. There are many reasons why.

Content allows you to communicate with people at their own pace, and enables you to reach out to a targeted readership and always be on hand with relevant and valuable content without annoying them with message overload. This helps to present your business as a thought leader in your industry, develop your brand image and encourage leads to approach you with their questions.

There’s also a technical side to blogging for inbound lead generation, too. Search engines like Google are more likely to rank businesses higher for certain search results if they regularly publish fresh content, therefore helping them to attract higher volumes of search traffic. The more original and relevant your content, the better. 

Find your following on social media

Social media is hugely beneficial as part of an inbound lead generation campaign, connecting companies with a global audience and allowing them to promote their offering. Many brands have business accounts across a number of social channels to extend their reach, provide great customer service and most importantly, fuel inbound lead generation.

These channels can also pose some challenges. Social media marketing is still a form of advertising, so laws still apply and it’s wise to stay on the right side of the moral compass. Brands have to be alert at all times to deal with customer complaints in a public arena where anyone can join in the argument. Responding in a professional manner can keep customers satisfied and build your reputation as a brand that really cares. Facebook and Twitter can be fun, but if you’re using it for inbound lead generation you need sound knowledge of the social media dos and don’ts.

As experts in inbound lead generation, we know that with an effective biddable media campaign you can quickly and dramatically improve your lead. Biddable media campaigns broadcast over social media channels and search engines to provide greater visibility to your brand, position you above competitors, increase engagement with the people who matter to you and drive leads to the most profitable pages on your website.

Want us to take a look at your website and give you some direction on how it could drive more leads?

It's completely free, and we'll give you some actionable suggestions you can take away with you.

We can also discuss how inbound, sales & marketing automation and even ABM might fit into your wider marketing strategy.